When we see colour, we’re creating colour. Different wavelengths of electromagnetic radiation hit our eyes, and then it’s up to the brain to interpret what we’re seeing. And then it’s up to our language, culture, and historical moment for us to be able to label it, and give meaning to it. Learn about alternative ways of seeing, feeling about, and using colour through the lens of internet memes, ancient texts, artist palettes, Isaac Newton’s discoveries, gender reveal parties, and more.