There’s nothing that can’t be accomplished from a digital perspective.

For a nonprofit leader, especially, this is something you need to consider, because digital is where anybody you will ever want to work with lives.

In this episode, we’re joined by Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talks all about digital ads and gives advice ranging from basic to advanced.

What we talked about:

The current state of digital ads

Why a nonprofit would consider ads

Common mistakes running ads

Search ads

Retargeting

Facebook ads

Other ad platforms

Advice for getting started (and/or outsourcing)