Francis Hintermann directs Accenture’s thought leadership research machine. As Global Managing Director for Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He created the company’s Strategy Research team, which today is located in North America, Europe, Latin America, Africa, and Asia Pacific. Francis moved from Paris to New York City in 2015 to expand the team.

A Chief Economists Community member of the World Economic Forum and a Corporate Strategy Professor at Sciences Po, Francis has a world of experience to draw from. In this episode of "Everything Thought Leadership," he has joined Bob Buday for a deep dive into the evolution of thought leadership research at Accenture. Francis also touches on how Accenture is using generative AI and natural language processing in thought leadership research.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0.

https://freemusicarchive.org/music/Ja...

https://freemusicarchive.org/music/Ja...

https://creativecommons.org/licenses/...

11:11 – Microstresses Plaguing Thought Leaders & Thought Leadership Professionals

28:14 – The Biggest Challenges Developing Content for "The Microstress Effect" (Karen's book)

30:48 – How Karen has Managed her Thought Leadership Career Turns

34:32 Recognizing the Microstresses We Can Create for Other People

Thought leadership has always been a highly stressful profession, and that stress continues to increase. In a world in which anyone with social media savvy can build a strong online following, the demands on thought leaders to continually communicate compelling expertise have risen sharply. Those demands also have increased for the people who help thought leaders get recognized: marketers, editors and ghostwriters, researchers, event organizers, book and speaker agents, graphic and interactive designers, and more.

Bob recently spoke with Karen Dillon, co-author (with Rob Cross) about her new book “The Microstress Effect: How Little Things Pile Up and Create Big Problems – and What to Do About It.” Karen comes to this topic with powerful credentials: She is both an acclaimed thought leader (co-author of three books with the late, legendary Harvard Business School Professor Clayton Christensen) and a top thought leadership professional. She was the editor of Harvard Business Review from 2003 to 2011, and since 2017 has been editorial director at the consultancy BanyanGlobal Family Business Advisors.

In this episode of Everything Thought Leadership, Karen explains the microstresses that can overwhelm both thought leaders and thought leadership professionals – and what everyone can do to “de-stress” their lives. You won't want to miss these actionable tips for taking better control of your thought leadership career.

Disruptive innovation expert and former academic Geoffrey Moore has made a career of rethinking how companies adapt technology; the subject of his magnum opus, “Crossing the Chasm,” which has printed over one million copies worldwide. An advisor for the likes of Google, Splunk, Microsoft, and Salesforce, he has garnered ample respect and renown for his breakthrough thought leadership. As described in his bio, it’s time for companies to stop explaining why they embrace disruptive innovation, but rather how they embrace it.

Moore got his start in marketing consulting with Regis McKenna before going on to found three successful consulting firms on market development: Chasm Institute, The Chasm Group, and TCG Advisors. He is a LinkedIn Top Voice and an author of several books, including “Crossing the Chasm,” “Zone to Win,” and “The Infinite Staircase.”

Geoffrey Moore joined Alan Alper on Everything Thought Leadership to discuss how he evolved from an academic into a tech marketing guru, how he communicates big ideas, the role of thought leadership in marketing, and how tech companies can improve their thought leadership.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0.

https://freemusicarchive.org/music/Ja...

https://freemusicarchive.org/music/Ja...

https://creativecommons.org/licenses/...

Doug Farren is the quintessential thought leader on the middle market, having founded the National Center for the Middle Market: a research institute helmed by Visa, Chubb, and the Fisher College of Business at Ohio State University. Following a lengthy stint as senior supply chain manager of Limited Brands, Farren helped found the Center in 2011 to provide data analysis and insights concerning middle market companies. Ohio State has defined middle market businesses as those making between $10 million and $1 billion annually. In his role as managing director, Farren controls budgeting, supervises staff and personnel responsibilities, and corresponds with the Center’s corporate sponsors.

He is also a Penn State University graduate like Bob Buday, whom Farren has joined on Everything Thought Leadership to discuss the Center’s rise in stature as the premiere voice on the middle market economy.

How can thought leaders improve their writing? There are few people more qualified to answer this question than Glenn Leibowitz, Group Head of Communications for McKinsey & Company’s Greater China region (based in Taipei, Taiwan), and a talented writer in his own right. In fact, he was recognized four years in a row as a LinkedIn Top Voice: twice in the Marketing & Social Media category and twice in the Management & Workplace category.

Glenn takes great pride in teaching writing. He distills the majority of his insights on his “Write With Impact” podcast, a five-star show featuring Pulitzer Prize-winning journalists and bestselling book authors who reveal their writing tips and tricks. “Write With Impact” has been going strong since 2015.

In February, Glenn invited Buday TLP CEO Bob Buday on his show to talk about Bob's book and the essentials of thought leadership. Now, for the reverse, Glenn has joined Bob on “Everything Thought Leadership” to discuss how thought leaders can write better, the impact of AI writing programs like ChatGPT, and Glenn’s own quest to become an even better writer.

You can find out about Glenn’s podcast at: https://podcasts.apple.com/us/podcast/write-with-impact-with-glenn-leibowitz/id987596874

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0.

https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/

https://freemusicarchive.org/music/Jahzzar/

https://creativecommons.org/licenses/by-sa/4.0/

Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a "Top Ten Voice in Tech" in 2018, Tom has changed the game on how people view the technology space. He coined the idea of "competing on analytics," in which in-depth data and analysis are key for organizations to stand above their competitors. Along the same lines, Tom and Business Analytics Professor Jeanne Harris authored a book of the same title, which garnered stellar reviews. Like Harris, he is also a respected academic: the President’s Distinguished Professor of Information Technology and Management at Babson College and a Fellow of the MIT Center for Digital Business.

An author of 20 books and over 200 articles, Tom Davenport has the essential insights all digital business thought leaders need to build their prestige. He joins Alan Alper on Everything Thought Leadership to talk about the early days of management in thought leadership consulting, what you need to excel today in the information technology sect of thought leadership, and how you too can get into top management journals like HBR.

Find out more about Tom on his website: https://www.tomdavenport.com

“schmaltz” by Jahzzar is licensed under CC BY-SA 4.0.

https://freemusicarchive.org/music/Ja...

https://freemusicarchive.org/music/Ja...

https://creativecommons.org/licenses/...

“Brilliant Island” by Audiorezout is licensed under CC BY-NC-SA 4.0 /Music overlapped to extend track length.

https://freemusicarchive.org/music/au...

https://freemusicarchive.org/music/au...

https://creativecommons.org/licenses/...

Jim Wetherbe has been a professor on management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches worldwide, he has written hundred of academic articles and authored or co-authored 40 books. Jim has also been teaching at Texas Tech University since 2000 and has served as a board director at a number of companies, including consumer electronics giant Best Buy and CIBER.

Since 2012, the distinguished professor has been helping the Schulze School of Entrepreneurship at the University of St. Thomas reinvent the staid academic journal. The vehicle: an online academic journal called Entrepreneur & Innovation Exchange. It is a free resource written for entrepreneurs – not just professors – whose online readership has grown to 5 million viewers a year.

Jim has joined Bob Buday to speak on a number of subjects: the pioneering academic journal, EIX; his career as a thought leader in academia and business; why businesses and business schools should be collaborating much more than they do today on thought leadership research; and his headline-making stance against academic tenure. Don't miss out on this fascinating episode.

“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

“Brilliant Island (Positive Uplifting Upbeat Motivational Summer Travel Pop Music)” by Audiorezout is licensed under CC BY-NC-SA 4.0 – Music overlapped to extend track length.

https://freemusicarchive.org/music/audiorezout/we-must-fly-positive-uplifting-upbeat-motivational-summer-travel-music/brilliant-island-positive-uplifting-upbeat-motivational-summer-travel-pop-music/

https://freemusicarchive.org/music/audiorezout/

https://creativecommons.org/licenses/by-nc-sa/4.0/

Sections:

00:00 – Opening

3:00 – From Analyst to Thought Leader

6:44 – Tech’s Thought Leadership Tribulations

14:30 – Thought Leadership’s Influence on Vendor Selection

23:35 – The Art of Great Storytelling

30:24 – Collaborating with SAP

35:17 – Thought Leadership‘s Future

Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including contracts worth more than $5 billion. He is a speaker on innovation through technology and curator of “New Florence. New Renaissance,” the insightful products and services blog. Beyond software and innovation through technology, the tech contract specialist has advised clients on business decisions regarding the cloud, artificial intelligence, automation, and predictive analytics.

Moreover, Vinnie has authored several books tailored for tech executives. These include “The New Polymath,” “The New Technology Elite,” and issues 1-through-3 of “SAP Nation,” all available on Amazon.

Vinnie joins Alan Alper on “Everything Thought Leadership” to share his invaluable perspective on what it means to be a thought leader in tech and working with business and technology experts.

“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over five years.

Raju’s 32-year career includes 14 years as a writer and editor for The Wall Street Journal, where he was part of a team that won a Pulitzer Prize for its coverage of the September 11 terrorist attacks on the U.S. He was both the youngest and first person of color to appear on the mastheads of The Wall Street Journal and The Washington Post. (The masthead is a newspaper’s listing of its top editors, publisher and owners.) Raju also founded Mint, an Indian business newspaper, where was editor in chief for three years.

Raju and Bob Buday met each In November 2022 at Profiting From Thought Leadership, a conference that Bob has co-produced six times since 2016. At the event, Raju and McKinsey Global Editorial Director Lucia Rahilly spoke on their firm’s approach to thought leadership.

Raju joins Bob on his firm’s “Everything Thought Leadership” video & podcast to discuss how McKinsey is able to produce so much high-quality content in high volume. Raju will also delve into how the firm has been using data visualization and digital tools to change the way it presents content, how he views the state of the thought leadership profession, and how he transitioned from journalism to professional services.

“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.

Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at Ascendion, the Syracuse University PhD graduate spent over 11 years at Cognizant in three VP roles, cultivating big ideas within the IT services giant’s Digital Business, Process Operations, and Center for the Future of Work business units. Previously, Paul served as a Principal Analyst at Forrester Research. Moreover, he has co-written three bestselling business books: Monster: A Though Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future , What To Do When Machines Do Everything , and Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules .

Alan Alper worked extensively with Paul while the latter was at Cognizant. The two reunited on this episode of “Everything Thought Leadership,” where Paul shared what he believes the future holds for thought leadership in general and its role within the code economy.