Just Do It! Fitness doesn’t have to be complicated. Start small and build from there.

We help teens and parents move their bodies to change their lives. With our proven program we can make massive differences in the lives of children.

Our philosophy isn’t to do 50 things at once, but to have a strategic, complementary mix of marketing activities. Don’t be overwhelmed and don’t shotgun your efforts. Pick one thing and then build from there.

Beginning a deliberate, focused marketing journey can be overwhelming. This episode gives a framework on how to start. Begin today, with consistent action and you’ll be happy with your results.

Every potential customer goes through some form of this journey. Knowing the steps they take, and how to improve them, can have massive benefits for your business.

This is another mindset and personal productivity episode. Three main points — 1. Your environment matters, 2. Winners hand with winners. 3. Tell yourself the right stories.

Three great lessons from 2008-9 are still crucial today - celebrate success, don’t take the future for granted, and protect the downside. Enjoy!

Knowing the difference between strategy and tactics is critical. Some things are permanent North Stars and some are specific steps along the way. Listen to learn more.

How do you Reach your Target Audience? Once you know exactly what product or service you provide, and exactly who you serve, you need to reach them. That’s what we talk about in this episode

Define Yourself and your USP 1. what is your secret sauce? What proven process sets you apart? 2. What don’t you do? What’s out of bounds? 3. What is the real problem you are solving? What feeling does your client get when they engage with you?