Tech marketing is designed to manipulate you. Every year, vendors roll out “must-have” solutions that sound futuristic and groundbreaking - but how much of it is really new? More often than not, you’re paying a premium for the same technology with a different name.

In this episode, Max Clark rips apart the illusion of innovation and explains how marketing tactics shape industry trends. He exposes the truth behind tech rebranding, the pressure to chase buzzwords like SASE and XDR, and how companies waste money on solutions they don’t actually need. If you’re making IT buying decisions, this episode will teach you how to cut through the noise and find real value.

Stop letting marketing dictate your IT strategy. Get the facts—tune in now!

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Billions & Billions of eyeballs, six continents, 10k+ servers, and plenty of lessons learned over 2+ decades in I.T.

If you're looking for quick tips on optimizing tech, managing suppliers, and growing a business, 20 Minutes Max is the space for you.

Here, I talk about things that come up during my day and share insights on taking your business to the next level. In less than 20 minutes, you'll walk away with actionable advice and strategies for success. Take advantage of this valuable resource for CEOs, CFOs, and business leaders.

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P.S. Did you like the show? New episodes will be released weekly, so please subscribe and stay up-to-date!

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Website: www.itbroker.com

Let's connect:
LinkedIn: Linkedin.com/in/maxclark
Twitter: twitter.com/maxclark
Business Page
LinkedIn: www.linkedin.com/company/itbrokerdotcom
Instagram: www.instagram.com/itbrokerdotcom
Facebook: www.facebook.com/ITBrokerdotcom

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