The Native Podcast

Everything you wanted to know about esports


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The world of esports is booming. Increasingly lucrative salaries for those playing, increasingly large spectator numbers and an increasing amount of brands wanting to get involved.

But, this scene is also so new that it can be quite difficult to know where and how to begin. Luckily, we’ve been able to rope in a couple of experts to help.


Our guests are Mike Craddock and Chris Parnell, co-founders of Kairos Media - an influencer marketing and esports specialist agency. We met up to talk all things esports - what they are, how brands can get involved and what the future might look like. If you’re curious about this space then you definitely need to stick around and listen to Mike and Chris have to tell you.


For full show notes for this episode visit the http://thenative.com/117


This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!


The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.


If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!


Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.

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The Native PodcastBy The Native