Take a journey into the world of book marketing as hosts Julie Satow and Alice Robb speak with Anne Jaconette, a senior marketing manager at Doubleday Books. With nearly a decade of experience, Anne shares her expertise in developing ad campaigns, social media strategies, and partnerships for a wide range of nonfiction books. We talk about the difference between publicity and marketing, what sorts of book marketing are working these days, and what authors can do to help promote their work.

Anne has worked with writers including David Grann, Colson Whitehead, and Patrick Radden Keefe. She shares insights into how she tailors ads and messaging for authors, what sorts of pitches and partnerships she finds most effective, and best practices for the all-important social media roll-out. Before joining Doubleday Books, Anne was a title marketer at Galley Books, an imprint of Simon & Schuster, and Abrams Books.