Today, we are thinking about ads, ads and more ads. In today's episode, we sit down with Aashima Verma, founder of AV Marketing, an ad agency specializing in meta ads and consulting. Aashima takes us through the inspiring journey of how her career took off, starting with a pivotal comment from an ex-boss that pushed her to venture out on her own. She explains that the key to her success has been the willingness to experiment and advises listeners to adopt a process of elimination—just try things and see what works.

Aashima recounts the moments when she began gathering more clients on the side and how that process led her to realize that she had a full-fledged business, prompting her to dive in completely. During the conversation, she emphasizes the importance of looking past the noise and paying attention to the moments in life that guide you toward what is right for you.

In addition to her story, Aashima offers valuable advice for small business owners just beginning to navigate the world of advertising. She highlights the importance of making your ads work hard for you so you don’t have to, and touches on the hot topic of AI and its role in marketing today. Aashima reassures business owners at all stages that ads are a powerful tool for visibility, no matter where they are in their journey.

The episode also dives into the concept of founder-first marketing. Aashima shares a compelling story of one of her clients who thrived by embracing this approach, offering insights on how it can impact business success. She also debunks the idea that you always need to follow Meta’s ad recommendations, emphasizing the importance of understanding your own data and reporting. This episode is packed with actionable tips, empowering advice, and inspiring stories for anyone looking to leverage ads to grow their business.

Connect with Aashima 🤍
On her website at aashimaverma.com
On Instagram @theaashimaverma

Hosted by @kirstimcnabney 🎙
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