The person I'm about to introduce you to is the reason you're listening right now. She's the one who takes the messy, beautiful, rambling conversations that happen in this little corner of the internet and turns them into something worth pressing play on. She's also the person I picture every single time I sit down to do a solo episode.
This week, I finally got Adrienne Cruz behind the mic and not behind the scenes, where she usually lives. Adrienne is my podcast manager and a podcast launch strategist who helps online business owners create the shows they’ve been dreaming about. She doesn’t call herself the Fairy Podmother for nothing!
Whether you've been saying "I want to start a podcast" to yourself for six months (or four years, like me), or you already have one, but need to get excited about it again, you’re gonna want to tune in to this one.
In this episode, we're talking about:
- What keeps people stuck before they ever hit record — the overwhelm, the tech, the fear of commitment, and the "why me?" intrusive thoughts
- The difference between an audience and a community, and what it really takes to get people to feel like your podcast belongs to them too
- Why your download numbers will mislead you
- The mentor text method: how studying your favorite podcasts the way Adrienne once taught her students to study essays can completely change how you approach your own show
- How to build a sustainable podcast when you don't have unlimited time, money to outsource, or the energy to play by everyone else's rules
- Insider language, giving your community a name, and the small things that make listeners feel like they're in on something
- Whether it's still a good time to start a podcast (YES)
Let's Connect
If you enjoyed this episode, please consider leaving a review and sharing it with someone who could use a little more mindfulness in their life. Your support helps Thinking About reach more listeners and grow our community of thoughtful, intentional individuals.
Continue the conversation with me on IG / Tiktok @thinkingaboutpodcast and @kirstimcnabney. Follow along on Substack for more conversations on the things that keep us thinking.
Connect with Adrienne Cruz
Follow Adrienne on Instagram and Threads @adriennecruzpod
Website: adriennecruz.com
Grab her freebie, The Podcast Starter, to create a unique podcast concept
Check out her podcast launch group program, Saturday Morning Launch Plan
Sign up for her newsletter, Sounds Like Brunch
Blog post: How to Build a Podcast Community of People Who Love Your Show
Links from the episode
SpeakPipe (website for listeners to submit audio recordings)
Podcasts mentioned: Good Hang with Amy Poehler, Diabolical Lies, Wild Geese, My Favorite Murder, Point of the Story, Giggly Squad
Podcasting Business School
Bunny by Mona Awad
Widow's Bay on Apple TV
Obsession
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