Sign up to save your podcasts
Or
Share Everything’s Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberg
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Everything’s Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberg
In this game-changing episode, Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, explains why we’re experiencing the most revolutionary period in go-to-market history. With 25 years of experience and a front-row seat to GTM innovation through Scale’s 60+ portfolio companies, Craig reveals how AI has forced even the most experienced executives to completely rethink their approach.
Craig shares incredible stories of founders like David Boscovich who rebuilt their entire sales process from scratch, using AI to generate 30-page prospect research reports and hiring unconventional profiles like theater actors for demo specialists. He explains why the traditional discover-before-demos approach is dead and how buyers now expect the hyper-personalized experiences that AI finally makes possible at scale.
The conversation dives deep into the “over the hill” phenomenon affecting GTM veterans, the emergence of revenue-efficient AI-powered teams, and why venture-backed startups are becoming the proving ground for sales innovation. Craig also explores which human elements will remain essential as AI transforms the landscape and predicts what will still be true in five years.
Tune in to hear Craig’s insights on:
(05:32) Why this GTM revolution is fundamentally different from past cycles
(11:07) How founders are completely rebuilding sales processes with AI
(26:09) The incredible speed of AI implementation and automation
(33:00) The coming revolution in revenue per employee metrics
(38:53) What trends will survive the next five years of change
Follow Craig on LinkedIn: https://www.linkedin.com/in/craigrosenberg/
More from The New GTM Playbook:
Watch more episodes at: https://www.testbox.com/gtm
Subscribe to the newsletter: https://www.testbox.com/subscribe
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/
View all episodes
By The GTM Playbook by James KaikisIn this game-changing episode, Craig Rosenberg, Chief Platform Officer at Scale Venture Partners, explains why we’re experiencing the most revolutionary period in go-to-market history. With 25 years of experience and a front-row seat to GTM innovation through Scale’s 60+ portfolio companies, Craig reveals how AI has forced even the most experienced executives to completely rethink their approach.
Craig shares incredible stories of founders like David Boscovich who rebuilt their entire sales process from scratch, using AI to generate 30-page prospect research reports and hiring unconventional profiles like theater actors for demo specialists. He explains why the traditional discover-before-demos approach is dead and how buyers now expect the hyper-personalized experiences that AI finally makes possible at scale.
The conversation dives deep into the “over the hill” phenomenon affecting GTM veterans, the emergence of revenue-efficient AI-powered teams, and why venture-backed startups are becoming the proving ground for sales innovation. Craig also explores which human elements will remain essential as AI transforms the landscape and predicts what will still be true in five years.
Tune in to hear Craig’s insights on:
(05:32) Why this GTM revolution is fundamentally different from past cycles
(11:07) How founders are completely rebuilding sales processes with AI
(26:09) The incredible speed of AI implementation and automation
(33:00) The coming revolution in revenue per employee metrics
(38:53) What trends will survive the next five years of change
Follow Craig on LinkedIn: https://www.linkedin.com/in/craigrosenberg/
More from The New GTM Playbook:
Watch more episodes at: https://www.testbox.com/gtm
Subscribe to the newsletter: https://www.testbox.com/subscribe
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/