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🎧 Episode 187: The Power of Your Story — How to Turn Life Lessons into Lasting Influence (Part 2)
In Part 2 of this powerful conversation, Bill Blankschaen — master storyteller, brand strategist, and founder of StoryBuilders — returns to go even deeper into the inner side of storytelling.
Because before you can tell your story to the world, you have to change the story you’re telling yourself.
Bill and I unpack the “confidence trap,” that quiet belief that everyone else’s story is more significant than our own, and how comparison keeps us from showing up in the fullness of who we’re called to be. We talk about reshaping those inner narratives, standing firm in your chapter instead of comparing it to someone else’s, and recognizing that your story still has power — no matter what chapter you’re in.
If Part 1 was about discovering the structure of storytelling, this one is about discovering the soul behind it.
We explore:
✨ The “confidence trap” — why we tend to deify others and diminish ourselves
✨ How to stop comparing your chapter 3 to someone else’s chapter 20
✨ Why every story matters — and the freedom that truth brings
✨ How to rewrite the story you’re telling yourself to reclaim confidence and purpose
✨ The role of emotion in crafting stories that connect and stick
✨ How storytelling builds trust, vulnerability, and authentic connection in leadership
✨ The ripple effect — how believing in your own story can change the trajectory of others
✨ Why your story isn’t over yet… and how to live like it
This episode is a reminder that you don’t need a perfect story — you just need the courage to tell it. When you lean into your story, you not only change how you lead… you change how you live.
Connect with Bill :
📲 Connect with Bill: Company Website: https://mystorybuilders.com/
Instagram: https://www.instagram.com/my_storybuilders?igsh=MTdlb25vY2h2anp2dQ==
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
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Check out my website: www.evokegreatness.com
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🎧 Episode 186: The Power of Your Story: How to Turn Life Lessons into Lasting Influence (Part 1) In Part 1 of this insightful and inspiring conversation, author, storyteller, and creative strategist Bill Blankschaen joins me to unpack how your personal story can become your greatest advantage—in business, leadership, and life.
Bill shares wisdom from his new book, Your Story Advantage, revealing how the moments that shaped you—both the wins and the wounds—can be the most powerful tools you have to connect, influence, and lead authentically.
If you’ve ever wondered how to share your story with confidence or struggled to see your past as purpose, this episode is for you.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
📲 Connect with Bill: Company Website: https://mystorybuilders.com/
Bill's LI: https://www.linkedin.com/in/billblankschaen/
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
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🎧 Episode 185: Proof That Anything Is Possible When You Bet on Yourself with Destin George Bell (Part 2)
What happens after the dream starts coming true?
In Part 2 of this powerful conversation, Destin George Bell returns to share what most founders don’t talk about: the emotional toll of rapid growth, rebuilding after betrayal, and the deeper leadership required when you're the one carrying the vision.
If you’ve ever felt unqualified, too late, or stuck in the unknown — this episode is a wake-up call. Because the truth is: you don’t rise to the level of your dreams… you rise to the level of your mindset.
We explore:
🔑 Key takeaways:
💬 Quotes to remember:
“I used to think leadership was about motivating people. Now I realize it’s about helping them grow.” “When people feel seen, they perform different.” “God knew I wasn’t ready for what I was asking for… so He gave me the growth first.”📲 Resources & links:
🎧 Missed Part 1?
Go back and listen to where it all started — from $2K and zero tech background… to a Shark Tank deal and a vision that changed lives.
It’s proof that anything is possible when you bet on yourself.
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
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🎧 Episode 184: Proof That Anything Is Possible When You Bet on Yourself with Destin George Bell (Part 1)
What does it take to go from $2,000 and no industry connections to landing a deal on Shark Tank and building a fitness movement?
In Part 1 of this two-part episode, I sit down with Destin George Bell — founder of Card.io, the gamified running app turning neighborhoods into turf wars — to unpack the mindset, grit, and wild belief it takes to turn an idea into a national spotlight moment.
Destin didn’t come from privilege or a deep tech background. He taught himself product design, cold-DM’d over 400 engineers, and raised nearly a million dollars to build the dream. And he did it while refusing to wait for permission or play by anyone else’s rules.
This conversation is raw, real, and overflowing with lessons for entrepreneurs, leaders, and anyone sitting on a vision they’re scared to pursue.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
“I didn’t come from the tech world. I didn’t come from the running world. I just radically believed in what was possible.”📲 Resources + Links:
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
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🎧 Episode 183: The Dance of Head and Heart: Recalibrating Your Leadership Vision
Leadership is a reflection… but what happens when the image looking back at you is distorted? In this episode, I explore how vision gets skewed, the red flags to watch for, and what it takes to recalibrate when you’ve drifted off course. Through personal stories, psychology insights, and practical recalibration tools, I unpack how great leaders balance both the head and the heart to stay aligned with their vision—and inspire their teams to do the same.
We explore:
🔑 Key takeaways:
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
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🎧 Episode 182: Rewilding Your Life and Leadership with Aubrey Morgan Yee (Part 2)
In Part 2 of this conversation, futurist, systems thinker, and storyteller Aubrey Morgan Yee goes deeper into the wisdom and practices that help us lead with clarity and integrity in a world that often demands speed and urgency.
Aubrey shares why slowing down can actually accelerate transformation, how the “goo” of metamorphosis mirrors our own growth, and why rewilding and clearing our lives of mental pollution are essential for living with joy and purpose. She also gives us a glimpse into her upcoming book Our Beloved Futures, which calls us to remember our role as powerful co-creators of what’s next.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
“Times are urgent… we must slow down.”
“The goo is the only way through.”
“Integrity brings joy—when you’re clear, you’re free.”
“We are co-creators of our beloved futures.”
📚 Resources mentioned:
✨ Learn more about Aubrey’s work:
www.ourbelovedfutures.com
📲 Connect with Aubrey:
Instagram – @aubrey.morgan.yee
Podcast – Beloved Futures
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
Send us Fan Mail
🎧 Episode 181: Rewilding Your Life and Leadership with Aubrey Morgan Yee (Part 1)
In Part 1 of this conversation, futurist, systems thinker, and storyteller Aubrey Morgan Yee shares her journey from reluctant entrepreneur to rewilding advocate and narrative-shaping leader.
Aubrey opens up about the breakdowns that became breakthroughs, what she discovered when she stopped numbing, and how ancestral wisdom and rewilding practices can transform the way we live and lead. Her insights invite us to slow down, reconnect, and remember what we’ve forgotten in a world that desperately needs more grounded leadership.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
“Breakdowns are often the birthplace of breakthroughs.”
“If you can’t feel the hard stuff, you also can’t feel the big joy.”
“Leadership is an inside job—alignment has to start within.”
“We are always storying the world into being.”
📚 Resources mentioned:
✨ Learn more about Aubrey’s work:
www.ourbelovedfutures.com
📲 Connect with Aubrey:
LinkedIn – Aubrey Morgan Yee
Instagram – @aubrey.morgan.yee
Beloved Futures Podcast
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
Send us Fan Mail
🎧 Episode 180: The AI-Ready Customer Experience Playbook with Ty Givens (Part 2)
In Part 2 of this conversation, Ty Givens, founder of CX Collective and CX Collective Advantage, goes deeper into the human side of customer experience leadership—where imposter syndrome, self-trust, and resilience collide with the demands of scaling in the age of AI.
Ty shares openly about her own battles with feeling “not ready,” what it really takes to trust yourself as a leader, and why sometimes the best CX strategy isn’t about speed or automation—it’s about empathy and meeting customers where they are.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
“I only make mistakes on days that end with Y.”
“The best customer experience is the one that’s right for your business.”
“You’re enough.”
“Efficiency without empathy isn’t customer experience—it’s customer neglect.”
📚 Resources mentioned:
✨ Learn more about Ty’s work:
www.cxcollective.com
www.cxcollectiveadvantage.com
📲 Connect with Ty:
LinkedIn – Ty Givens
YouTube – CX Collective Advantage Channel
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
Send us Fan Mail
🎧 Episode 179: The AI-Ready Customer Experience Playbook with Ty Givens (Part 1)
In this conversation, Ty Givens, founder of CX Collective and CX Collective Advantage, shares her journey from corporate leader to entrepreneur, and how she’s helping companies transform customer chaos into streamlined, scalable operations.
With more than 25 years of experience leading customer support teams at See’s Candies, Thrive Causemetics, Shoedazzle, and Herbalife, Ty has seen firsthand what it takes to balance operational wins with the very human side of leadership. She opens up about the reality of scaling with AI, the emotional cost of self-doubt, and the frameworks she’s built to help leaders rise with clarity and confidence.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
“AI doesn’t solve chaos. It scales it.”
“You can’t make people fit the technology, you make the technology fit the people.”
“Self-doubt isn’t a disqualifier. Inaction is.”
“Every great leader was once unprepared for their first big role.”
📚 Resources mentioned:
✨ Learn more about Ty’s work:
www.cxcollective.com
www.cxcollectiveadvantage.com
📲 Connect with Ty:
LinkedIn – Ty Givens
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
Send us Fan Mail
🎧 Episode 178: Coaching Yourself – 5 Questions to Unlock the Next Level of Your Potential
In this solo episode, I share the five most powerful coaching questions you can ask yourself to move beyond your current limitations and step into the leader you’re meant to be.
If you’re a director aiming for VP, or a VP preparing to step into the C-Suite, these questions will help you break through self-imposed barriers, sharpen your mindset, and embody the presence required to lead at the next level.
I talk honestly about the stories that hold us back, why mediocrity creeps in so quietly, and the bold moves that too many leaders avoid. You’ll also hear neuroscience-backed insights on rewiring your thinking and practical reflection prompts you can use immediately.
If you’ve ever felt like you’re capable of more but don’t know what’s standing in your way, this conversation will give you clarity, courage, and a clear path forward.
We explore:
🔑 Key takeaways:
💡 Quotes to remember:
📚 Resources mentioned:
A rising tide raises all ships, and I invite you along on this journey to Evoke Greatness!
On a health journey too? Join me as I navigate Hashimoto's and Perimenopause like a BEAST 🔥
Rho Discount Code: https://rhonutrition.com/SONNIE15
Meraki Discount Code: http://www.merakimedicinal.com/EVOKEGREATNESS
Check out my website: www.evokegreatness.com
Follow me on:
https://www.linkedin.com/in/sonnie-linebarger-899b9a52/
https://www.instagram.com/evoke.greatness/
https://www.tiktok.com/@evoke.greatness
http://www.youtube.com/@evokegreatness
From the publisher's feed
Do you have an insatiable hunger for growth, knowledge, and elevating how you show up in business and in life?
Are you curious how high-performing leaders think, operate, and…
I’m Sonnie Linebarger, CEO and host of Evoke Greatness… a top 2% globally ranked business and leadership podcast fueled by curiosity, performance, and a deep fascination with the psychology behind great leadership.
I’m a book nerd, a bit of a control enthusiast, and someone who believes that success is built as much internally as it is externally.
On this podcast, we go beyond strategy. We explore the real conversations behind leadership, the decisions, the pressure, the growth, and the personal development required to execute at the highest level.
We share the highs and lows and everything in between… because building something meaningful will stretch you in ways nothing else can.
My hope is that something you hear resonates deeply, challenges how you think, and reminds you that you’re not in this alone.
I believe that a rising tide raises all ships and I invite you along in this journey to Evoke Greatness!