At work, feedback is necessary. It shows up in performance coaching sessions when a person is not sure how to do something or when a person is not inclined to do their research. The intention behind offering feedback is to influence change or modify behavior.
However, when it is offered in the form of criticism, even when it is skillfully presented using a non-judgmental tone, people on the receiving end can still feel attacked, disappointed in themselves, or embarrassed. This can lead to reactions such as withdrawal, defensiveness, or even anger. When criticism is extreme, it can be perceived as condescending or even bullying. When this happens, organizations can lose good people, or impair productivity.