J.D. Conway, Head of Talent Acquisition at BambooHR, discusses his approach to recruitment on the Growth Recruiting Podcast. J.D. runs his Talent Acquisition team with a marketing mindset, and it works. He and Josh talk about what recruiting like sales and marketing means, and how that’s reflected in his team’s structure. J.D. gives advice on where to begin with employer branding, building the business case for HR, and the best marketing resources for HR professionals.