Evolving Brands, Evolving Women: How personal growth shapes identity, connection, and the way we show up in business and beauty

In this episode, Laura sits down with Hannah Munce, founder of HM Studio, a Charlotte-based PR and design firm. Hannah shares her journey of blending creativity and communication, and why being a multi-hyphenate can be such an advantage in today’s world. Together, they explore the power of connection, the role of problem-solving in PR and marketing, and the importance of celebrating small wins along the way.

The conversation also touches on how brand identity evolves over time, often reflecting personal growth, and why truly understanding a client’s energy is at the heart of impactful branding. Finally, Laura and Hannah dive into skincare—encouraging women to feel confident asking questions, setting realistic expectations, and prioritizing hydration and product knowledge.

It’s a thoughtful, inspiring exchange about creativity, communication, and confidence—both in business and in beauty.

Chapters

00:00 Introduction and Excitement for Collaboration

01:07 Hannah's Journey: From PR to HM Studio

03:01 The Balance of Design and Communication

06:00 The Joy of Connection in Communication

08:01 Celebrating Small Wins in Business

10:37 Problem Solving and Critical Thinking in PR

13:50 The Importance of Creative Exploration

16:47 Designing with Intent: Brand Identity Development

19:40 Navigating Personal and Brand Identity

22:35 The Evolution of Branding and Clarity

25:35 Empowering Women in Skincare Education

28:11 Realistic Expectations in Skincare

30:39 Maintaining Natural Beauty and Aging Gracefully

33:36 Hydration and Skincare Essentials

36:36 Conclusion and Event Anticipation

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