Evolving Brands, Evolving Women: How personal growth shapes identity, connection, and the way we show up in business and beauty

In this episode, Laura sits down with Hannah Munce, founder of HM Studio, a Charlotte-based PR and design firm. Hannah shares her journey of blending creativity and communication, and why being a multi-hyphenate can be such an advantage in today’s world. Together, they explore the power of connection, the role of problem-solving in PR and marketing, and the importance of celebrating small wins along the way.

The conversation also touches on how brand identity evolves over time, often reflecting personal growth, and why truly understanding a client’s energy is at the heart of impactful branding. Finally, Laura and Hannah dive into skincare—encouraging women to feel confident asking questions, setting realistic expectations, and prioritizing hydration and product knowledge.

It’s a thoughtful, inspiring exchange about creativity, communication, and confidence—both in business and in beauty.

Chapters

00:00 Introduction and Excitement for Collaboration

01:07 Hannah's Journey: From PR to HM Studio

03:01 The Balance of Design and Communication

06:00 The Joy of Connection in Communication

08:01 Celebrating Small Wins in Business

10:37 Problem Solving and Critical Thinking in PR

13:50 The Importance of Creative Exploration

16:47 Designing with Intent: Brand Identity Development

19:40 Navigating Personal and Brand Identity

22:35 The Evolution of Branding and Clarity

25:35 Empowering Women in Skincare Education

28:11 Realistic Expectations in Skincare

30:39 Maintaining Natural Beauty and Aging Gracefully

33:36 Hydration and Skincare Essentials

36:36 Conclusion and Event Anticipation

⁠HM Studio⁠

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Batik isn’t just a boutique — it’s a love letter to slow fashion, personal style, and the kind of shopping that feels like a conversation. Founded by Katie Harris, Batik reflects her lifelong love of curating beautiful things with meaning — a passion shaped by trunk shows with her mom, summers on the Gulf Coast, and a bold career pivot during the pandemic. Today, she leads Batik with vision and heart, creating a space where women feel both seen and celebrated.

Alongside her is Miranda Suerth, the store’s manager, visual merchandiser, and assistant buyer. Miranda’s story is one of purpose — leaving behind a corporate track to embrace creativity, community, and the joy of helping others find pieces that feel like them.

Together, Katie and Miranda bring Batik to life through small-batch collections, handmade details, and a deep belief in shopping with intention. Their shared ethos? Fashion should be joyful, not overwhelming. Personal, not performative.

This episode of the podcast introduces you to these two remarkable women and the world they’ve built inside Batik. Whether you're a Chicago local or just someone who loves good conversation, good clothes, and good people — this one's for you.

Introduction and Greetings (0:00 - 2:00)]

Miranda's Journey to Batik (2:01 - 10:00)

The Birth of Batik (10:01 - 15:00)

Ethos and Mission of Batik (15:01 - 25:00)

Community Engagement and Philanthropy (25:01 - 35:00)

Fashion and Personal Empowerment (35:01 - 45:00)

Upcoming Event in Chicago (45:01 - 50:00)

Closing Remarks (50:01 - End)

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How Amanda Horan is Redefining Water Safety and Summer Style.

In this engaging episode, Laura Beacham sits down with Amanda Horan, Co-founder of Line + Cleat alongside her husband, Collin. As the only woman-owned life jacket company in the United States, Line + Cleat fills a niche that didn’t exist before—pairing cultivated style with uncompromising safety for children on the water. Amanda shares how her expertly crafted line of children’s life jackets and sun-safe UPF wear was born out of a personal need for safe, stylish options that parents can trust. She and Laura dive into the realities of motherhood—how summer feels so different as a mom than it did when they were kids—and the unique challenges of bringing such a highly regulated product to market. They also discuss the vital importance of water safety, especially for families who spend time boating, and how Line + Cleat exists to give families the freedom to truly enjoy life on the water. Together, they explore the power of community building in e-commerce, the importance of balancing skincare products with in-office treatments, and how authenticity and passion foster genuine connections through social media. Looking ahead, Amanda shares her plans to expand Line + Cleat’s educational efforts around water safety, continuing the mission that sparked her brand in the first place.

Chapters

00:00 Navigating Summer as Moms

02:58 The Birth of Lion and Cleat

05:54 Challenges in Developing a Life Jacket

09:08 The Importance of Safety in Water Activities

11:53 Aesthetic vs. Safety in Life Jackets

15:03 Building a Unique Brand in a Niche Market

18:00 Creating a Community Around Water Safety

21:09 The Journey of Entrepreneurship

23:46 Passion and Authenticity in Business

26:04 The Joy of Connection in E-Commerce

29:06 The Importance of Education and Community

31:40 Building Authentic Relationships in E-Commerce

36:02 Understanding Life Jacket Sizing

38:35 Navigating Skincare Journeys

40:25 Products vs. Procedures in Skincare

48:05 Maintaining Skin Health Over Time

LINKS:

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In this conversation, Laura Beacham speaks with Brittany and Cydney, the founders of Source, about their journey from friendship to business partners in the interior design industry. They discuss the challenges they faced in launching their company, the unique offerings of Source, and the importance of detail and project management in design. The conversation highlights the dynamics of their partnership, the gap they identified in the market, and how they leverage technology to visualize design. In this conversation, Brittany and Cydney discuss the complexities of managing relationships in the construction industry, emphasizing the importance of authenticity, community, and kindness in their work environment. They share insights on fostering a supportive team culture, finding joy in the design process, and the significance of creating budget-friendly solutions for clients. The discussion also covers the intricacies of project costs and collaboration, highlighting their approach to making the construction experience easier for clients.

Chapters

00:00 The Origins of Source: A Friendship Rekindled

03:00 Identifying the Gap in the Market

06:02 The Dynamics of a Business Partnership

10:05 Navigating Challenges in Business

12:05 Understanding the Unique Offerings of Source

14:58 The Importance of Detail in Design

18:01 Project Management and Collaboration

20:57 Visualizing Design: The Role of Technology

28:40 Navigating Construction Challenges

30:03 Fostering Authenticity and Community

32:47 Creating a Supportive Work Environment

36:20 Finding Joy in the Process

39:09 Budget-Friendly Design Solutions

46:16 Understanding Project Costs and Collaboration

LINKS:

SOURCE

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Meet Emily Shapiro — Founder of TALD

Emily Shapiro is the founder of TALD, the digital front door to the architecture and design world. TALD connects homeowners and boutique commercial clients with a curated network of interior designers, architects, builders, and landscape professionals—streamlining the hiring process through flexible, tech-enabled access. Since its launch, TALD has facilitated hundreds of project connections, replacing outdated directories and word-of-mouth referrals with a more modern, intuitive experience.

Before launching TALD, Emily spent over a decade in commercial real estate investment and development, helping global brands like Nike and Covergirl secure flagship retail spaces. She now lives in Atlanta with her husband, two sons, and their dog.

In this episode we dive into the inspiration behind TALD, the evolving needs of the design industry, and the importance of creating a platform rooted in trust and accessibility. Emily shares her path from corporate real estate to tech founder, the growing pains of disrupting a traditional industry, and the power of meaningful connections—especially among women entrepreneurs.

We also touch on skincare and self-care: from daily product habits and realistic expectations in cosmetic consultations to the importance of choosing the right provider and sticking with a plan that works for you. Join us for a wide-ranging, thoughtful discussion about beauty, business, and building something that lasts.

Join us for The Consult in Atlanta!

Chapters

00:00 Introduction and Summer Adventures

02:50 The Birth of TALD: Connecting Homeowners and Designers

06:05 Navigating the Challenges of Interior Design

08:56 Building a Community: The Role of Relationships

11:48 Fostering Authentic Connections in Business

15:02 The Importance of Collaboration and Support

18:03 The Future of TALD and Upcoming Events

26:57 The Importance of Daily Habits

29:03 Understanding Cosmetic Consultations

33:14 Realistic Expectations in Skincare

34:49 Navigating Cosmetic Procedures and Products

40:57 Choosing the Right Provider for Aesthetic Needs

42:22 Personalization in Aesthetic Treatments

LINKS:

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YARA is proudly owned and operated by a team of badass women — Helena and Rafalea — who believe in the power of self-care. The YARA team understands that your time is sacred and that feeling your best doesn’t have to take a long time. Every part of the experience is seamless, from booking to stacked services. It’s not just about the treatments you receive — it’s about how they make you feel. YARA is designed to deliver the ultimate recharging experience.

The handcrafted products at YARA are carefully made in small batches. They avoid single-use plastic and other environmentally harmful materials. YARA also prides itself on being approachable, thoughtful, and empowered. They are warm and welcoming to all. They listen to their guests and treat everyone with respect. They support their community and strive to be inclusive at every touchpoint. They empathize with one another and with their guests. They exude confidence and positivity in everything they do. They are ambitious and committed to providing the very best experience.

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00:00 Business Background and Icebreakers

01:19 Expansion Plans and Social Media Strategy

04:11 Community Building and Events

06:37 Founding Yara: The Journey Begins

09:19 Navigating Partnerships and Skill Sets

11:54 Learning Through Experience

14:36 Defining Roles and Strengths

16:59 Empowerment Through Beauty

18:47 Women in Business: Ownership and Management

20:17 Fostering Community and Authentic Relationships

24:05 Cultural Influences on Service and Care

28:53 Balancing Roles: Women in the Workforce

31:29 Skincare as a Ritual: Personal Reflections

34:14 Low Maintenance Skincare: Finding What Works

39:35 Value in Skincare: Quality vs. Price

Caity created Dear Lucy as a love letter to her daughters, Chloe and Lucy—to show them that meaningful change starts with our own actions.

A lifelong lover of luxury skincare, Caity often found herself wanting more from the brands she used: more transparency, stronger sustainability efforts, and better clinical results. And as a mother, she also wanted less: less misinformation, less fear-mongering, and less judgment.

Out of this desire, Dear Lucy was born—a brand grounded in confidence, not exaggeration. One that prioritizes your skin and the planet, now and for future generations. A brand her daughters can be proud of.

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In this episode, Laura sits down with Jenny Hall, the visionary founder of Harrington’s, a beloved women’s clothing boutique in Greenville. Jenny shares her journey in retail, the inspiration behind opening her store, and the realities of growing a brand alongside her sisters. Together, they dive into the story of Briton Court—a clothing line born from a dream to create meaningful mother-daughter style moments. Known for its vibrant colors, unique prints, and ultra-comfy fabrics, Briton Court features hand-drawn designs crafted by artists in Brazil and the U.S. Tune in to hear how Jenny blends creativity, family, and entrepreneurship into something truly beautiful.

00:00 Introduction and Birthday Reflections

03:02 The Birth of Harrington's

06:02 Vision and Niche in Fashion Retail

08:57 Scaling the Business

11:55 Daily Operations and Team Dynamics

15:05 Launching a Clothing Line

18:01 Sisterly Collaboration in Fashion

21:13 Skincare Concerns and Solutions

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An entrepreneur at heart and a Southeast-based stylist, Jenny Pancoast provides wardrobe consulting services to clients and editorial partners in Greenville and across the country.

Jenny holds career experiences ranging from working for designer Nanette Lepore in New York, representing fashion brands in Bergdorf Goodman, overseeing ad campaigns for a national shoe retail brand, serving as director of marketing for multiple real estate companies, and consulting on branding and customer experience for an international firm.

Through all of this work, Jenny has realized the power of personal branding and the desire of modern women and men to create a style that serves them well through all aspects of life — from impactful careers to the gift of parenthood and everything in between. Jenny believes that wardrobes have the power to impact meaningful points in our lives and in our careers, and she seeks to drive empowerment and elevate confidence with each client she meets.

Today, Jenny leverages her expertise in fashion, marketing, and customer experience to guide clients in defining and expressing their personal brands. She encourages fashion partners and clients alike to ‘celebrate their style’ through carefully curated collections and uniquely styled looks for events, weddings, career appearances, photoshoots, and daily wear. Jenny’s bridal styling work has been featured in British Vogue and Charleston Weddings.

Most recently, Jenny has added to her portfolio career and advanced yet another passion – a category near and dear to both of our hearts – skincare. This Summer, Jenny is launching twentyfour, an anti-aging skincare brand that brings cutting edge sustained release technology to the skincare industry – creating a first of its kind product line and driving highly impactful, age-reversing results 24/7.

A native of Atlanta, GA, Jenny currently lives in Greenville, SC with her husband, Zach; son, Smith; and dog, Tripp.

LINKS:

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Join Eloise, owner of Thirty-One Jane as we chat about starting your own business

Thirty-One Jane is a collaboration between this mother/daughter duo that started over 15 years ago with trips to New York City. Here, the two of them would visit their favorite department stores on 5th Avenue, then head down to Soho in search of the latest up and coming brands. When it comes to shopping, Susan & Eloise love the hunt!

When Eloise moved back to Charlotte, she saw the opportunity to bring a new kind of retail store to the area, inspired by her many years in the city. She and Susan sought to create a shopping experience that empowers the busy modern woman and reflects their personal style: unexpected, fresh and edgy. Together, they built Thirty-One Jane, which offers a curated mix of women's contemporary clothing, accessories and home goods across a variety of styles and price points. 

Thirty-One Jane (Street) is the address of the West Village apartment in NYC where Eloise & Susan both lived at different points in time. They fell in love with the building and neighborhood, and knew it was the perfect way to pay homage to the city that inspired the store. Coincidentally, Eloise was also 31 when the store launched.

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