How Amanda Horan is Redefining Water Safety and Summer Style.

In this engaging episode, Laura Beacham sits down with Amanda Horan, Co-founder of Line + Cleat alongside her husband, Collin. As the only woman-owned life jacket company in the United States, Line + Cleat fills a niche that didn’t exist before—pairing cultivated style with uncompromising safety for children on the water. Amanda shares how her expertly crafted line of children’s life jackets and sun-safe UPF wear was born out of a personal need for safe, stylish options that parents can trust. She and Laura dive into the realities of motherhood—how summer feels so different as a mom than it did when they were kids—and the unique challenges of bringing such a highly regulated product to market. They also discuss the vital importance of water safety, especially for families who spend time boating, and how Line + Cleat exists to give families the freedom to truly enjoy life on the water. Together, they explore the power of community building in e-commerce, the importance of balancing skincare products with in-office treatments, and how authenticity and passion foster genuine connections through social media. Looking ahead, Amanda shares her plans to expand Line + Cleat’s educational efforts around water safety, continuing the mission that sparked her brand in the first place.

Chapters

00:00 Navigating Summer as Moms

02:58 The Birth of Lion and Cleat

05:54 Challenges in Developing a Life Jacket

09:08 The Importance of Safety in Water Activities

11:53 Aesthetic vs. Safety in Life Jackets

15:03 Building a Unique Brand in a Niche Market

18:00 Creating a Community Around Water Safety

21:09 The Journey of Entrepreneurship

23:46 Passion and Authenticity in Business

26:04 The Joy of Connection in E-Commerce

29:06 The Importance of Education and Community

31:40 Building Authentic Relationships in E-Commerce

36:02 Understanding Life Jacket Sizing

38:35 Navigating Skincare Journeys

40:25 Products vs. Procedures in Skincare

48:05 Maintaining Skin Health Over Time

LINKS:

Shop Line+Cleat Here

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