YARA is proudly owned and operated by a team of badass women — Helena and Rafalea — who believe in the power of self-care. The YARA team understands that your time is sacred and that feeling your best doesn’t have to take a long time. Every part of the experience is seamless, from booking to stacked services. It’s not just about the treatments you receive — it’s about how they make you feel. YARA is designed to deliver the ultimate recharging experience.

The handcrafted products at YARA are carefully made in small batches. They avoid single-use plastic and other environmentally harmful materials. YARA also prides itself on being approachable, thoughtful, and empowered. They are warm and welcoming to all. They listen to their guests and treat everyone with respect. They support their community and strive to be inclusive at every touchpoint. They empathize with one another and with their guests. They exude confidence and positivity in everything they do. They are ambitious and committed to providing the very best experience.

—

Follow YARA on Instagram

Follow the Consult Club on Instagram

Read more and join the conversation on The Consult Club Substack

Follow Laura on Instagram

Follow SHOPDERM on Instagram

Shop curated products on SHOPDERM

Shop all of Laura’s Picks Here

___

00:00 Business Background and Icebreakers

01:19 Expansion Plans and Social Media Strategy

04:11 Community Building and Events

06:37 Founding Yara: The Journey Begins

09:19 Navigating Partnerships and Skill Sets

11:54 Learning Through Experience

14:36 Defining Roles and Strengths

16:59 Empowerment Through Beauty

18:47 Women in Business: Ownership and Management

20:17 Fostering Community and Authentic Relationships

24:05 Cultural Influences on Service and Care

28:53 Balancing Roles: Women in the Workforce

31:29 Skincare as a Ritual: Personal Reflections

34:14 Low Maintenance Skincare: Finding What Works

39:35 Value in Skincare: Quality vs. Price