In part 2 of the special 2 episode series of Digital & Dirt, host Ian Dallimore continues his conversation with Tommy Teepell, former CMO of Lamar. Ian and Tommy dive into the development of Lamar’s Sales School from its ‘not so glamorous’ start to where it is today. They then discuss how Tommy helped develop effective and competitive sales techniques for OOH when TV, radio, and newspapers were leading the advertising industry. Tommy then answers Ian’s questions about how the evolution of advertising has affected his sales methods and discusses how the introduction of online video sales school helped Lamar transition during the pandemic. Finally, Tommy reflects on the biggest changes he’s seen in the industry over the years. 

00:00 - 08:28 Lamar Sales School
09:19 - 12:34 Developing Sales Techniques
12:36 - 20:27 Evolution of Advertising
20:31 - 25:16 Sales Response to Covid-19
25:35 - 28:16 Biggest Challenges