In this episode of the Sellosophy Podcast, Carlos Garcia speaks with Claire Dowdall, the Director of Brand for Exactly What To Say.

They discuss Claire's journey in marketing, the evolution of the Exactly What To Say movement, and the importance of building a brand rooted in principles.

Claire shares insights on the role of Certified Guides in expanding the brand's reach, the significance of storytelling in branding, and the balance between tradition and modernization.

They also explore the four pillars of personal branding: visibility, credibility, authenticity, and availability, and how these elements contribute to building a strong personal brand.

Takeaways

• The importance of building a brand rooted in principles.
• Human connection is key to scaling a brand.
• Empowering others to share your message enhances brand reach.
• Clarity and authenticity are essential in personal branding.
• Creating memorable experiences strengthens brand loyalty.
• The balance between tradition and modernization is crucial in branding.
• Impact stories are more powerful than traditional testimonials.
• Brand evolution should be intentional and audience-focused.
• Visibility, credibility, authenticity, and availability are the pillars of personal branding.
• Navigating branding mistakes can lead to valuable lessons.

Learn More about Exactly What to Say

Connect with Claire: LinkedIn