million copies worldwide and translated into over 32 languages. Today we dive deep into the book and the 23 rejection free phrases anyone can use in sales conversations to have better conversations that lead to positive outcomes. We talk about how to build the right mindset and the 4 cornerstones that support the effectiveness of using these magic words. We also dive into pitfalls to avoid and tips to help you strengthen your confidence and success when engaging with your customers. If you serve customers, whether you are in sales or not - this is the book everyone should have.