Since its debut in 2014, the New Stack has served up a unique blend of research, reporting, and domain expertise that takes technologists beyond “daily headlines” and offers an impressive level of context for all that’s happening with modern architectures, operations and software development. 

Alex Williams is founder and editor in chief of The New Stack. He's a longtime technology journalist who wrote for TechCrunch, SiliconAngle and ReadWriteWeb before starting the New Stack. Speaking of ReadWriteWeb, Richard MacManus, who started the weblog in 2003 and built it into one of the world’s most influential technology news sites before selling it in 2011, has recently joined the New Stack as a Senior Editor. 

On this episode of the Look Left @ Marketing Podcast, we have an opportunity to hear these longtime colleagues and friends discuss tech’s extraordinary evolution from the early days of the Cloud in 2006 to where we’re at today and, most importantly, where the New Stack is going in the years ahead. Here are some of the conversation highlights:

02:02 - Alex provides an overview of The New Stack

0 3:24 - Richard explains the excitement of covering the Cloud native era

05:21 - Alex describes the thrill of having Richard join the New Stack team

08:55 - Providing a thoughtful perspective on important and timely topics

13:31 - Providing coverage in all forms - text, podcasts and video

14:13 - The future of the Cloud

17:52 - How the current pandemic is accelerating digital transformation

22:34 - The experts and topics the New Stack is looking for

25:31 - Working with PR pros

31:31 - What’s ahead for the New Stack

Our thanks to Alex Williams and Richard MacManus for joining us on the Look Left @ Marketing podcast.