Ian provides insight into the challenges and opportunities faced by retailers connecting their ERP to their wider tech estate in a multi-channel world. Excellent Zephyr are a NetSuite solution provider supporting retailers to balance both bricks-and-mortar and ecommerce channels. He discusses key data flows within a typical Order-to-Cash process and Inventory Management as well as the importance of bi-directional data flows to support these and other core business processes. And he explores the importance of automation in unlocking business value.