Today I'm talking all about brand experience, and I'm featuring one of my favorite examples, the UK organic perfumery Ffern. This is part one of a series exploring brands that create thoughtful, resonant, and memorable experiences at every touchpoint.

In this conversation, I break down what brand experience actually means and why it matters for brands of every size. I share what first drew me to Ffern, how their seasonal releases work, and why their three-minute cinematic films are such a powerful form of visual storytelling. I also talk about their unboxing experience, the way they collaborate with artists, how they highlight their sourcing practices, and how they use every detail to pull you into the story of each fragrance.

You will hear why their approach represents the vignette effect in real time, and how these small scenes and intentional choices create a feeling that stays with people. 

Links mentioned:

Cloud Orchard cinematic film

Ffern on Instagram

Book a discovery call:
https://calendly.com/raquel-vignettebrandstudio/discovery

Connect with me on Instagram:
instagram.com/raquel.furman

Contact me:
vignettebrandstudio.com/contact

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