Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be heading toward.

I hope it gives you a few sparks of inspiration before the world sees it on stage.

Would love to hear your thoughts: are we cooked? Or cooking?

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