Welcome back to Excuse My Reach! Our guests today are Fionn McCarthy and Jack Norman, co-founders of Zirkulu, a company with a mission to build technical outdoor gear based on the principles of the circular economy and chart new territory in outdoor apparel. In this episode, Fionn and Jack share their adventure of starting a sustainable brand from the ground up. These two childhood friends are true entrepreneurs that, like their business, have a deep desire to make things better. Excuse my reach as I uncover how each step of the process aligns with their lived-by phrase, "Nothing ventured, nothing gained."