New investors and executives help Carta realize its vision.

Carta rebrands and restructures its pricing model.

Carta overcomes challenges as it develops into a midstage startup.

Cultural narratives emerge as Carta scales headcount.

Carta raises money to pursue new business opportunities.

Carta discovers its unfair advantage.

Ever wanted to start your own company? Be your own boss? With so much venture capital available, it’s more common than ever. Execute is an audio documentary podcast that takes you inside Carta, a 400-person startup in the heart of Silicon Valley. From the perspective of Theo Miller, a former Carta employee who started pre-launch and grew with the company for four years, Execute is an entertaining crash course for ordinary people without money or connections. Execute features interviews with Carta personnel (including extensive, intimate conversations with CEO Henry Ward), venture capitalists from firms like Union Square Ventures and Social Capital, and the former CEO of Twitter, Dick Costolo.