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After recognizing his company was ill-prepared to compete in a rapidly changing market, Tracy Wilson and Roy Osing lead an audacious breakaway journey to revolutionize their organization and build a billion-dollar business.

Here's what Tracy Wilson, Roy Osing and I cover:
1. Discovering the Power of Breakaway Thinking to Revolutionize Business
2. Reimagining Strategic Planning with a Focus on Execution
3. Crafting a Unique "Only Statement" to Differentiate Your Business.

Tracy Wilson is a business consultant and mentor to many entrepreneurs all over the world. Roy Osing is a former president, CMO and entrepreneur with over 40 years of unmatched executive leadership experience and a track record of taking startups from early stages to a staggering billion dollars in annual sales.

After recognizing his company was ill-prepared to compete in a rapidly changing market,  Roy Osing lead an audacious breakaway journey to revolutionize his organization and build a billion-dollar business.

"Break away from the stuff that worked yesterday. Yesterday's relevance, but today's, irrelevance. That's breaking away."

Roy Osing  knew he and his company needed to break away from traditional ways of doing business if they were to be successful. Roy learned that execution was the key to success and that it was essential to appeal to the hearts of his employees to drive the business forward. He also taught that context was important and that life was not about silver bullets, but rather about getting nano inches worth of progress.

Roy introduced several unconventional approaches such as cutting the bureaucracy, killing dumb rules and leadership by serving , which helped him unlock their potential, build a billion-dollar company, and revolutionize the way people looked at leadership.

In this episode, you will learn the following:
1. Discovering the Power of Breakaway Thinking to Revolutionize Business
2. Reimagining Strategic Planning with a Focus on Execution
3. Crafting a Unique "Only Statement" to Differentiate Your Business.

Connect with Roy
https://www.bedifferentorbedead.com/

https://www.facebook.com/roy.osing

https://linkedin.com/in/royosing

http://twitter.com/royosing

bedifferentorbedead.com

Connect with me: Instagram: https://www.instagram.com/tracy_m_wilson
LinkedIn: https://www.linkedin.com/tracymwilson
Website: www.tracymwilson.com

Loved this episode? Leave us a review and rating here:  https://podcasts.apple.com/us/podcast/id1516798974

Chapter Summaries:

[00:03:59]
Successful Entrepreneur on Disruptive Leadership

[00:06:50]
Entrepreneurship is not about silver bullets. 

[00:13:57]
Startup CEOs Stop chasing possibilities. 

[00:16:59]
Building a billion-dollar business is not rocket science. 

[00:19:25]
Audacious leadership,

[00:20:22]
The Distance between Normality and Abnormality. 

[00:27:39]
Eentrepreneurs need to

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