Podcast with Purpose - UNLOCKED with Tracy Wilson

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Transform your business approach by mastering the art of podcast guesting! How can you effectively promote your business while adding immense value to a podcast host's audience? Join me, Tracey Wilson, as I unpack the essential strategies to shift your mindset and embrace the role of a podcast guest. Understand the unique benefits of being a guest versus hosting your own show, and gain practical tips for preparing impactful guest appearances that resonate with listeners and expand your network.

Ever wondered what makes a media kit irresistible to podcast hosts? This episode takes you through the crucial elements of creating an engaging one-sheet, from crafting a captivating personal tagline to developing proprietary content frameworks. Learn the importance of having a curated list of questions ready to manage the conversation flow and calm your nerves. Whether you're aspiring to become a sought-after podcast guest or are curious about hosting your own show, this episode provides valuable resources and insights to help you unlock your potential. Don't miss out on the opportunity to make your voice heard; the world is waiting for your unique contributions!

Podcasting with Purpose is sponsored by Youzability www.youzability.com  - Get your Website, Funnels and Memberships created fast (perfect for podcasters) 

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Do you want your podcast to stand out from the crowd? As an aspiring podcaster, you may have come across some myths about the importance of finding a unique podcast niche. Have you heard that you must have a niche to succeed? Or that your podcast won't be successful if it's too broad?

Maybe you've been told that your niche needs to be ultra-specific for your podcast to stand out. But here's the truth: These are all myths! In this article, I'll share the truth about finding a unique podcast niche to help you create a standout podcast that resonates with your audience.

In this episode, you will be able to:

• Understand the crucial role of adopting a distinct podcast niche to differentiate yourself.
• Acquire skills in identifying a niche that connects with your inherent desires and interests.
• Assess market insights to cater to your audience's needs and outshine rival podcasts.
• Maintain a steady podcasting rhythm, allowing your true persona to shine through.
• Realize the perks of a unique niche, like straightforward monetization and a devoted audience.

Benefits of Carving Out a Niche
Carving out a unique niche in podcasting not only helps content creators stand out but also paves the way for building a devoted audience and employing efficient monetization strategies. A specialized focus can attract sponsors, advertisers, or potential clients while simultaneously fostering loyalty among listeners. By being distinct, podcasters increase their chances of gaining recognition and enjoying a successful podcasting journey. Benefits of finding a niche in podcasting, as emphasized by Tracy Wilson, include securing a footing in a saturated market, attracting a committed listener base, and laying foundation for financial growth. Choosing a unique niche and committing to it helps in creating an impressive impact in the world of podcasting. By following Tracy's practical advice, podcasters can hope to transition from aspirants to recognized authorities in their chosen fields.

Exercise for Finding Your Niche
Finding the ideal podcast niche may require some introspection, exploration, and creativity. Providing a unique perspective on a topic, in-depth analysis of lesser-covered subjects, or sharing personal stories and experiences to make an emotional connection with the audience is crucial in carving out one's own niche. To assist in this process, Tracy recommends an exercise that involves digging deep, uncovering strengths, and assessing how those strengths can cater to a specific audience. Tracy Wilson strongly encourages aspiring podcasters to take the time to develop their ideas thoroughly, giving themselves creative space to create a standout podcast that resonates with listeners. By offering practical exercises and guidance, Tracy helps listeners identify their unique area of interest and empowers them to establish their podcasting brand.

Strategies for Finding Your Niche
When searching for the right niche for a podcast, content creators need to conduct market research to identify gaps they can plausibly fill. Combining one's passions and expertise with an audience's need or interest is vital to establishing a unique space. Aspiring podcasters should brainstorm topic ideas that align with their areas of interest and proficiency and drill down to narrower, noteworthy ideas that hold novelty for listeners and address their needs. Tracy Wilson provides practical exercises for listeners to identify their niche, beginning with listing topics that align with passions and expertise. She suggests focusing on areas of genuine interest, as these will drive enthusiasm and assure authenticity in the podcast's content. Meanwhile, creating an audience persona.

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On this episode of Unlocked With Tracy Wilson, Tracy delves into the world of sales and how to close deals without resorting to slimy tactics. 

Joined by special guest Dustin Bogle, founder of the Charm Sales System, Tracy and Dustin discuss how to create warm and welcoming environments where customers feel safe to open up and discuss their problems, how to create emotional connections with customers, and the importance of establishing trust through things like customer success stories, positive reviews, and valuable content. 

Listeners are encouraged to connect with the podcast host for further insight and discussion on improving their sales skills, and a combination of paid and organic marketing is recommended, along with targeted lead magnets and using the Charm Sales Process. 

Tune in to this episode for valuable tips and strategies on how to improve your sales and build lasting relationships with potential customers.

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Entrepreneurs who value compassion and empathy, have you heard these common myths about the impact of love and empathy in business? 

Are you ready to uncover the truth and unlock the full potential of your business?
 Here are three myths that may be holding you back: Love and empathy are weaknesses in business, Being successful means putting profit above people, and Showing vulnerability is a sign of incompetence. But fear not, as we'll reveal the truth behind these misconceptions and show you how love and empathy can be powerful tools for success in business.

In this episode, you will be able to:

• Master the art of authentic storytelling in building a memorable brand that resonates with clients.
• Harness the potential of positive language to inspire effective communication and strong connections within your business.
• Merge love and core values into your brand's foundation for a business committed to a higher mission.
• Uncover the remarkable influence of love and empathy in promoting an ethically-driven and prosperous business.
• Boldly venture into implementing five compelling methods to instill love into your entrepreneurial experience.

The resources mentioned in this episode are:

• Incorporate love into your brand and messaging by infusing your mission and values with appreciation for your customers.
• Use storytelling to create emotional connections with your audience and share stories about how your business has helped your customers.
• Share testimonials and case studies to showcase your customers' wins and celebrate their successes.
• Show empathy by acknowledging the challenges and struggles of your audience and providing solutions or support.
• Be authentic in your messaging and actions to build trust with your audience and avoid appearing insincere.
• Encourage your audience to engage with your brand by inviting them to join your email list, follow you on social media, or participate in a contest or giveaway.
• Provide clear and specific calls to action, such as directing them to a specific product or service, offering a discount code, or inviting them to schedule a consultation.
  
  Connect with me here:
  • www.twitter.com/tracymwilson
  • www.tracymwilson.com
  • www.linkedin.com/tracymwilson
  • www.facebook.com/tracymwilsonunlocked
  • www.youtube.com/tracymwilson
  • www.youtube.com/tracymwilson

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Chad Price's journey to success began as a college student with an unlikely bond and a bold vision. Little did he know then that his unlikely venture with his friends would turn into a Fortune 500 company, and that his entrepreneurial spirit would lead him to even greater heights with his more recent endeavor, Life Grows Green. What will be the next twist in this remarkable story?

In this episode, you will be able to:

• Overcome obstacles and seize possibilities in forging successful friendships within entrepreneurship.
• Apply data-driven approaches to achieve impartial and flourishing business development.
• Cultivate autonomous brands for smooth handovers and favorable exits.
• Create eco-friendly, lasting health products that capture the market's attention.
• Embrace self-reflection and constant growth in your pursuit of entrepreneurial leadership.

My special guest is Chad Price

Chad Price is a seasoned entrepreneur who has successfully navigated the unique challenges of doing business with friends throughout his career. With an impressive track record in various industries, including sports and fitness, Chad has founded multiple companies, such as Life Grows Green, a lifestyle brand centered around natural products, and Living Fit, a platform that offers virtual and in-person fitness certifications. As a key player in building the renowned Kettlebell Kings brand, Chad's expertise in strategic planning, marketing, quality assurance, and organizational leadership has been instrumental in their growth and success.

The resources mentioned in this episode are:

• Identify opportunities in niche markets that you and your friends are passionate about and have experience in.
• Establish a business model that incorporates your friends' strengths and expertise.
• Document your journey as a team, sharing your experiences and challenges with your audience.
• Build a community around your brand, bringing together enthusiasts and experts in your niche market.
• Develop a sales funnel that streamlines the customer experience and offers valuable information about your product or service.
• Establish credibility by partnering with knowledgeable and certified sources in your industry.
• Continuously adapt and evolve your business strategy, learning from both successes and failures.
• Communicate openly and honestly with your friends-turned-business partners, navigating challenges together.
• Create an exit strategy or transition plan for the future, ensuring the longevity of your business and personal relationships.

From Buddies to Boardroom
In any new venture, selecting the right partners is essential, especially when friends are involved. A strong collaborative foundation between friends-turned-business-partners can help improve communication and facilitate decision-making. Friends entering the world of entrepreneurship together need to ensure that a shared passion and vision drive their initiative to maintain the friendship over the long term. In the case of Chad Price, he started his entrepreneurship journey with two of his college friends. His experience highlights the importance of finding a niche market and focusing on something they could all be passionate about. The three friends settled on kettlebells as their niche, understanding the opportunity to create a cohesive community through their business, Kettlebell Kings. This shared commitment helped them navigate the challenges they faced as they pursued their vision together.

Connect with me here:

• www.twitter.com/tracymwilsonwww.youtube.com/tracymwilson
• www.linkedin.com/tracymwilson
• www.facebook.com/tracymwilsonunlocked

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An entrepreneurial shepherd and coach, Jason Skeesick, sets out to empower entrepreneurs by teaching them the lessons of dynasty organizations, only to discover the power of his own story and mission, leading to a life-changing epiphany.

Armed with an innate passion for helping others and an undying entrepreneurial spirit, Jason Skeesick forged ahead to launch his own business - Clover - and help entrepreneurs build their dreams from the ground up. Little did he know his story was just beginning, with an unexpected twist that would transform the lives of countless entrepreneurs.

In this episode, you will be able to:

• Cultivate a robust entrepreneurial tribe to propel success and strengthen support networks.
• Lay the groundwork for a firm organizational foundation by establishing essential core values.
• Achieve crystal-clear comprehension of your business vision and mission for unwavering focus.
• Master the delicate balance between work, family, and personal life for a well-rounded existence.
• Harness the power of positivity, gratitude, and groundedness to energize and enrich your entrepreneurial journey.

My special guest is Jason Skeesick

Jason Skeesick, an entrepreneurial evangelist with a passion for helping businesses establish strong foundations, will be joining Tracy Wilson on the unlocked show. With a background in finance, experience as a commercial banker, and over twelve years of owning his own large CrossFit Gym, Jason brings a wealth of knowledge to the table. He's also served in the army and is a dedicated father. As the host of the Spear and Clover podcast, Jason highlights renegade entrepreneurs who have beaten the odds to follow their passions. Join Tracy and Jason as they discuss the importance of establishing core values and a strong organizational foundation for lasting success.

"Don't turn the volume up until you have undeniable clarity of what the lyrics are"

The resources mentioned in this episode are:

• Listen to the Spear and Clover podcast to gain insights from renegade entrepreneurs who have beaten the odds and followed their passions.
• Engage with a mentor or coach to help you navigate the challenges of entrepreneurship and gain wisdom from multiple perspectives.
• Evaluate your passions and interests to determine if there's an entrepreneurial opportunity that aligns with your skills and values.
• Utilize podcasts and audiobooks as a way to gain knowledge and wisdom in various areas of life, including business and personal development.
• Practice juggling work, family, and life by building a strong tribe and community around you.
• Reflect on your own experiences and how they can be used to help others achieve success in their own lives.
• Embrace the concept of sweeping the shed as demonstrated by the All Blacks, learning to take responsibility and show up as a unit in your own entrepreneurial journey.

Building Your Tribe
In order to achieve long-term success and fulfillment, entrepreneurs must surround themselves with like-minded individuals who support and believe in their vision. By carefully curating a tribe of people who share similar values, goals, and aspirations, entrepreneurs create a positive and nurturing environment that encourages growth and development. Developing and maintaining these relationships requires dedication and effort, but the benefits can be immense when a tribe shares in the challenges and successes together. During the conversation with Jason Skeesick, he emphasized the importance of building a tribe that shares in the entrepreneur's vision and supports their mission. He suggested being selective and deliberate when choosing people to be part of this inner circle, ensuring they share the same guiding values. 

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Welcome to The Unlocked Show, the podcast where business growth and personal development collide. In this episode, we will be diving into the topic of happiness and learning how to unlock the secrets to lasting happiness and living your best life!

Our special guest for today's show is Dannie De Novo, an elite happiness coach, international best-selling author, and former lawyer. With her own battle with depression and anxiety, Dannie is dedicated to helping others find lasting happiness and purpose.

In this episode, you will learn:

1. How Dannie De Novo transitioned from being a lawyer to a happiness coach.
2. How Dannie De Novo changed her mindset regarding self-worth and self-esteem.
3. How Dannie De Novo overcame depression and suicidal thoughts.

Join us as we unlock the secrets to happiness and living your best life with Dannie De Novo.

If you enjoyed this episode, be sure to leave us a review and rating on your favorite podcast platform. Don't forget to check out our past episodes and follow us on social media for more content.

Resources:
https://www.danniedenovo.com/

Connect with me: Instagram: https://www.instagram.com/tracy_m_wilson
Facebook: https://www.facebook.com/tracymwilsonunlocked
YouTube: https://www.youtube.com/tracymwilson
Twitter: https://www.twitter.com/tracymwilson
LinkedIn: https://www.linkedin.com/tracymwilson
Website: www.tracymwilson.com

Chapter Summaries:
[00:01:03] Introduction to the topic of happiness and what to expect in this episode.
[00:01:42] Guest introduction: Dannie De Novo, elite happiness coach, international best-selling author, and former lawyer.
[00:02:59] Dannie's journey to happiness and finding her purpose.
[00:11:05] The importance of being brave and honest with yourself.
[00:18:22] The power of positivity and finding the good in every situation.
[00:25:50] Overcoming difficult times and coming out stronger.
[00:29:58] Changing your beliefs about yourself and allowing yourself to explore without barriers.
[00:34:27] Happiness as a sustainable state and how to prioritize it.
[00:43:00] Recognizing indicators of being on the right track.
[00:47:59] The importance of keeping going and trying new things.
[00:50:15] Upcoming free happiness webinar with Dannie De Novo.
[00:55:45] Conclusion and reminder to leave a review and follow us on social media.

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Do you want to know the secrets to building a six-figure+ business without sacrificing your time, energy, and sanity? 

Well, you're in luck because on today's episode of the Unlocked Show with Tracy Wilson, we have a very special guest, Suzy Crawford, who has done just that!

Suzy is a mom of 3 and an ex-marketing executive with over a decade of experience in the industry, including 7 years at Google leading marketing and ad strategy for global businesses. She also managed to build her own side business to 6-figures in just 90 days while working a demanding job and raising a family.

Now, Suzy is a coach and consultant who helps female entrepreneurs launch and scale their businesses quickly, without feeling handcuffed to their business. She's known as the "anti guru" among the current sea of coaches and has helped many women achieve success on their own terms.

In this episode, Suzy will share the secrets to building a successful business without the hustle and grind, including the key factors that contributed to her success, common misconceptions people have about building a successful business quickly, and the marketing strategies that have worked to grow a 6 figure business from home.

In this episode, you will learn the following:

1. How to Build a Six-Figure Business Without Sacrificing Time, Energy, and Sanity
2. The Benefits of Niching Down to Attract and Repel the Right Audience
3. How to Create Systems and Processes to Create a Business That Fuels Your Life

Resources:
https://www.suzycrawford.com/

Key Points in this Episode
7:58       Marketing is Key to Success
7:58      Starting a Side Hustle
10:51  The Power of Marketing for Business
13:04   Misconceptions about Building a Successful Business
16:53   Prioritizing Your Audience
24:38   Systems and Processes for Life-Proof Business
29:21  Turning Passion into Profit
33:12   Finding Your Ideal Clients
33:53   Smart Use of Google Advertising
41:01   Targeting Your Audience with Ads
48:08    Growing Your Business through Instagram

SOCIAL MEDIA LINKS
Facebook:  https://www.facebook.com/itsmesuzyc
Instagram:  https://www.instagram.com/itssuzycrawford/
YouTube: https://www.youtube.com/@suzycrawford8384

Connect with me:
Instagram: https://www.instagram.com/tracy_m_wilson
Facebook: https://www.facebook.com/tracymwilsonunlocked
YouTube: https://www.youtube.com/tracymwilson
LinkedIn: https://www.linkedin.com/tracymwilson
Website: www.tracymwilson.com

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Have you ever struggled with focus and productivity in your work or personal life? 

 Do you find it challenging to relax and unwind after a long day?

Welcome to this episode, where we explore the power of sound in promoting relaxation and productivity. In today's episode, we speak with Wayne Altman, the founder of Melody Clouds, who discovered the healing potential of binaural beats after suffering from tinnitus. He created a platform with over 300,000 files of music, binaural beats, and Solfeggio frequencies to help people overcome tinnitus and enhance their focus and well-being.

Join us as we discuss the science behind binaural beats and Solfeggio frequencies, the impact of sound on our emotions, and how entrepreneurs and business owners can incorporate these tools into their daily lives. Wayne shares his entrepreneurial journey and his vision for the future of sound therapy.

If you're looking for ways to boost your productivity, reduce stress, or just want to learn more about the fascinating world of sound therapy, tune in to our podcast and let us help you unlock the power of sound.

Resources:
Connect with Wayne:
Website: www.melodycloud.com
LinkedInlinkedin.com/in/wayneraltman/
Facebook: facebook.com/MelodyCloudsMeditation

Connect with me: Instagram: https://www.instagram.com/tracy_m_wilson
Facebook: https://www.facebook.com/tracymwilsonunlocked
YouTube: https://www.youtube.com/tracymwilson
Twitter: https://www.twitter.com/tracymwilson
LinkedIn: https://www.linkedin.com/tracymwilson
Website: www.tracymwilson.com

Chapter Summaries:

[00:00:08]
Have you ever struggled with focus, and productivity in your work life or your personal life? Do you ever find it challenging to relax? If that sounds like you, continue to tune in and listen to today's show.

[00:00:48]
Today's episode is called Harmonizing Entrepreneurial Success. Wayne Altman is the founder of Melody Clouds, who discovered the power of binaural beats after suffering tinnitus. This episode is going to be one of those must-listen to for entrepreneurs.

[00:02:49]
Tinnitus is an injury. What you've done is you've damaged your audio nerve. It is absolutely brutal. Not just for me, but for the millions and millions of people who suffer from tinnitus. Here's how you can overcome this debilitating disease.

[00:07:54]
Binaural beats and Sulfagio Frequencies can help people cope with tinnitus. The condition can make it difficult to concentrate or to deal with relationships. It can also be a problem from an entrepreneurial standpoint.

[00:12:31]
An Italian monk in the 11th century observed that even if you can't sing or play a musical instrument when someone is singing out of tune. Our catchphrase is take charge of your mood. Listen to music that makes you happy.

[00:20:52]
Every movie, with the exception of about 17 out of the millions of movies that have been made, even silent movies were not silent. The Birds, one of the movies I'm talking about that does not have a soundtrack. Alfred Hitchcock used that, the lack of music as a tool to make that movie even more terrifying.

[00:23:09]
How can an entrepreneur or a business owner actually utilize the likes of Melody Clouds? The more time you can spend in deep concentration, deep thought, and focus on tasks, the better off you're going to be.

[00:28:17]
Melody Cloud provides a place for people to relax with audio, ebooks and nature sounds. The service costs $5.99 per month. Founder says his b

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Leonard Scheiner is the CEO of Geekhaus Marketing Agency, a firm specializing in helping law firms grow their business, increase their revenue, and build their online authority. He has over a decade of experience in the legal marketing industry and has helped businesses achieve an increase in revenue of over 300%.

So, grab a cup of coffee and get ready to learn from Leonard Scheiner and unlock the potential of your business. This episode of the Unlocked Show with Tracy Wilson is not one to be missed.

In this episode, you will learn the following:
1. How to successfully set up a personal brand before creating a business brand
2. How to use different email addresses for different purposes
3. How to create content that educates, encourages, and entertains.

Connect with me:
 Instagram: https://www.instagram.com/tracy_m_wilson
Facebook: https://www.facebook.com/tracymwilsonunlocked
YouTube: https://www.youtube.com/tracymwilson
LinkedIn: https://www.linkedin.com/tracymwilson
Website: www.tracymwilson.com

Connect With Leonard:
Website: https://gogeekhaus.com/
 LinkedIn: https://www.linkedin.com/in/leonardscheiner/
Facebook: https://www.facebook.com/leonardscheiner

Chapter Summaries:

[00:00:08]
Stuck in your business?  We'll help you to get unstuck with Leonard Scheiner.

[00:02:42]
Geekhaus is a marketing across all industries. 

[00:08:42]
Set yourself up for success in your own business

[00:13:50]
Leave digital dust, the power of the first impression

[00:17:49]
Building your personal brand starts here

[00:22:09]
We need to be branding ourselves. 

[00:23:03]
All marketing is an effort to be seen. 

[00:33:05]
The content waterfall method. 

Support the show

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