The world is continuously changing and the way we reach audiences and the way consumers buy is evolving rapidly. Data can be crucial to successfully meet the needs of our consumers. Digital marketing & content expert with a passion for storytelling and entertainment joins us today. MacEwen Patterson is the Digital Marketing Strategist at Digital Niche Agency that has worked with over 400 brands on data-driven and growth-marketing campaigns to effectively acquire users, customers, and investors. MacEwan dives into the inner workings of their agency and how they effectively acquire their own clients to drive growth.