What do we love? Executing customer experience. Why do we love it? Because it drives conversions. Helping the automotive industry execute customer experience through digital marketing analytics, data, and automation solutions is Orbee. The Director of Marketing, Chris Vazquez dives deeper into how their software is installed on dealership websites and other third-party tools that listen to the shopper's journey, maps it out, and drops them into segments so that marketers can know exactly who's close to buying a car or interested in servicing their vehicle. But we were also eager to learn how Chris and the team execute their own customer experience and lead generation. Chris dives into the challenges of reaching these dealerships, with the best source of leads coming from referrals, given the industry's tight-knit nature.