Gone are the days of complex spreadsheets and manual processes; we’re in the age of automation. On a mission to deliver flexible, customized, and automated enterprise-level commission tracking software for insurance, finance, retail, and real estate industries, is Blitz. Blitz’s powerful, intuitive, and flexible enterprise commission automation software encourages more sales and business growth, and real-time transparency in commission payments. The VP of Sales and Marketing, Sergio Zuniga joins us to dive into the personas they serve and the teams' efforts to execute value-based messaging for each buying persona to showcase that they are more than just an excel sheet replacement. Through organic growth, value-based messaging, and tracking the buying journey; Sergio and the team are working hard to ensure the value resonates with every buying persona.