We have to remind ourselves that the way people buy is non-linear and more complicated than we’d like, making attribution more of a problem for our marketers. Helping to shift the way we think about attribution and provide industry-leading demand strategy is Refine Labs. Refine Labs is a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Performance Marketing Manager, Braeden Matson-Jones deep dives into all things demand generation, attribution, and content marketing.