In this episode, Rebecca talks with Shelly Elliott, CEO of Holmatro, about leading a manufacturer of life-saving rescue equipment through decades of change. Elliott, a chemical engineer by training, traces her unconventional path from Exxon Mobil's refining world to Alcoa Arconic's window manufacturing and finally to Holmatro, where she leads a company that builds the cutter, spreader, and ram tools first responders use to extricate people from car crashes, and increasingly, forcible-entry tools for law enforcement and schools. She discusses Holmatro's decades-long partnership with IndyCar's safety team, what happens on scene in the critical minutes after a crash, and how she's helped broaden the company's mission beyond firefighters to military, federal, and law enforcement markets.
They also dig into Elliott's leadership philosophy, from the six core values that guide hiring and strategy at Holmatro, to a defining moment early in her tenure when she halted production over a quality concern rather than hit a revenue target. Elliott shares how team sports shaped her approach to leadership, how motherhood and a supportive partner have reshaped her relationship with work, and the advice she'd give to other women and to her own younger self about taking risks, changing course, and staying grounded through it all.