Executive Signal by Raj Khera

LinkedIn saw AI stealing its search traffic so they built an AI search strategy to get inside AI responses. LinkedIn's AI Search Strategist, Brooke Weller, walks you through their full process on how to rank in AI search. You'll learn the content patterns to get AI citations, the URL tactic hiding in every post for LinkedIn marketing, and what she'd do with one hour a month of any executive's time to boost brand visibility inside AI. If you own your company's brand, comms, or marketing, this episode is your operating manual. https://makemedia.ai/ai-search-strategy-for-b2b-linkedin-playbook

Learn how to attract clients consistently as a consultant or fractional executive using AI and LinkedIn. Nicholas Tolson joins us to break down how he maintains a steady pipeline of fractional executive and consulting work. If you are a consultant or fractional leader struggling to land new projects, this conversation provides a practical roadmap for getting hired. We share how to leverage LinkedIn for better visibility and why integrating an AI strategy is becoming the standard for modern consulting success in a crowded market.

Josh Konowe grew Impact Soccer from 5 pilots to over 2,300 customers in one year with a product most of his future customers didn't know they needed. He did it without paid ads or a marketing team, just a clear AI product niche and a content strategy that Google and social media keep rewarding. In this episode, Josh pulls back the curtain on exactly how he did it.

Your LinkedIn profile sends a message before you ever speak. In this podcast, you'll see how senior leaders are structuring their LinkedIn profiles to attract board roles, speaking invitations, investors, and inbound business conversations. Most executives treat LinkedIn like a resume. The ones getting attention treat their LinkedIn profile like a strategic positioning tool.

Learn the award-winning B2B podcast strategy from the producer behind 2M+ listens and 2 Webby Award wins. Ian Faison reveals his proven framework to drive business pipeline using carefully structured podcasts.

In this episode, you'll learn how to write hooks for your stories and see dozens of hook examples from 6-time Emmy Award Winner, I.J. Hudson. It's just as important for business storytelling as it is for any other story. Your buyer gives you about three seconds before they scroll past your content. A strong hook is what separates the content that earns those three seconds from the content that loses them.

LinkedIn content strategy can transform how executives build their company brand. Steven Friedkin, CEO of Ntiva, was at a CompUSA wearing a red shirt when someone mistook him for an employee. He was in middle school. In this episode, Steven shares his journey to becoming a Top 5 MSP and the power of executive thought leadership, the importance of authentic content on LinkedIn, and how impactful storytelling can drive company culture and client relationships.

The latest content marketing trends report by Pathfactory reveals that nearly every enterprise B2B marketer is increasing their content budgets, with a third raising spending significantly. In this podcast with their Head of Growth, Anne Marie Kilgallon, you'll see the data on what B2B leaders are prioritizing for 2026 and why these content strategy bets will lead to fast growth.

AI search is revolutionizing the way companies gain visibility online, and most executives are lagging behind. In this episode, SEO expert Nathan Gotch, CEO of Rankability and a pioneer in getting found via online search, reveals how executives and their companies can secure their spot in AI-driven search results. You'll learn actionable strategies for influencing AI platforms like ChatGPT, Perplexity, and Gemini.

This systematic approach to executive personal branding turns LinkedIn content into engagement, booked meetings and closed deals. Santosh Sharan, who took ZoomInfo from $10 to $100M in 3 years, then Apollo to $1B+ in 18 months, and RB2B from $0 to $5M in 1 year reveals exactly how he uses Linkedin marketing to attract qualified prospects and grow fast.