Of the nearly two thousand books that the producer of CFO Bookshelf has read, there is one title he has gifted the most to CEOs than any other title. That book is Executive Toughness by Dr. Jason Selk.

In this episode, we learn three of Mark's favorite big ideas in Jason's short and fast-based book: 1) product and process goals, 2) written daily debriefs, and 3) relentless solutions focus.

Two other titles are also mentioned that are excellent companions to Jason's book.