Exit Coach Radio

Exit Coach Radio

By Exit Coach Bill BlackBusinessManagement
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Exit Coach Radio episodes

  • Lynn Fulks - The First Step of a Successful Marketing Campaign is Research

    Lynn Fulks enlightens us as to the proper order of creating effective, profitable marketing campaigns.

    Lynn Fulks has been managing innovative high-tech marketing departments, developing and managing strategic marketing campaigns as well as overseeing product launch marketing for over 25 years. With a proven history of running cross-functional teams, Lynn has successfully delivered domestic and international marketing programs for Microsoft and other companies. Her background in high-tech B2B has made Lynn an expert at taking complex products to market. Lynn is a natural team leader, both flexible and persistent, and is a highly creative problem solver. Her experience is matched by her enthusiasm for helping businesses succeed.


    As COO & Your Chief Marketing Officer at Upstart Group, Lynn works with clients to understand their long term strategic objectives as well as short term annual business and sales goals, and develop marketing strategies to meet those goals.

    Clients work with Lynn and Upstart Group to:
    • Solve big-picture challenges around markets and strategy, as well as tactical issues of implementation
    • Grow, increase valuation and prepare for potential mergers and acquisitions
    • Set up marketing and sales programs to grow revenue
    • Implement flexible teaming arrangements for ongoing marketing support or accomplishing a single project

    Working closely with counterparts at IBM, Intel, and Compaq, Lynn managed partner and OEM initiatives to market new technology for successful adoption, like USB and Firewire. She launched several operating systems during her tenure at Microsoft and served as a press spokesperson.

    Lynn is an avid golfer and SCUBA Divemaster and lived on a sailboat in the Caribbean for 7 years.

    Specialties: Marketing Strategy and Management, Marketing Plan and Program Development, Marketing Plan Implementation

    Website http://www.upstartgroup.com
    2 min
  • Dyanne Ross-Hanson - Key Employee Incentive Plans - Why You Need Them and Critical Design Elements (I1817)

    Dyanne Ross-Hanson, Founder of Exit Planning Strategies, LLC, works with owners of privately held businesses to develop intentional ownership transition plans. She started Exit Planning Strategies, LLC, 10 years ago and has 30+ years of experience in the financial services industry. This work is Dyanne’s passion, and she considers objective expert consulting, independent of predetermined outcome or product, to be absolutely essential in exit planning. The sale of a business can be the single most significant financial event in someone’s life, the business owner needs to be prepared. 

    In her interview, Dyanne reasons that exit planning is not a single event, but rather a process. Without a plan, business owners who have put years of effort into their livelihood are leaving the transaction up to chance. She deep dives the notion that the most valuable component of the transaction are the key employees. Additionally, she shares valuable strategies for incentivizing key employees to stay post-transfer. Dyanne also discusses the difference between key employees and employees in key positions, which are not always the same thing. Twenty minutes is barely enough time to scratch the surface of Dyanne’s expertise. 

     

     

     

     

    22 min
  • Jamie Leno Zimron - Stress Less / Prosper More: Effortless Power for Unprecedented Success! (A3118)

     

     

     

     

     

     

     

    Jamie shares her incredible life journey with us and shares great lessons she has learned along the way.

    Dynamic Peak Performance training, consulting and speaking - with a unique integrative approach blending

    psychology, body-mind fitness, professional golf and martial arts expertise, and entrepreneurial energy.

    Questions answered:

    1) Your work is very 'experiential.' What does that look like, and why do you feel that is such an essential

    element in your talks and trainings?

    2) Can you tell us more about Somatics, and why both a mind and body approach to mastery is especially

    important in our cyber-age?

    3) Do people have to be into martial arts to benefit from your work?

    Contact info:

    Email Address [email protected]

    Website www.thekiaiway.com

     

    21 min
  • Tom Schwab - What is Your Differentiation Strategy?

    In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.


    The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.

    Here are some of the questions we discussed the answers to:

    What is the biggest challenge for any business?

    How can you find and get booked on the podcasts that matter to your business?
    How can you be an ideal guest & predictably turn listeners into leads?

    Tom and his team have created a special page with some resources for you here: https://www.interviewvalet.com/exitcoach 

    20 min
  • Ben Griffin - Exit Strategies: The Mental Game (H0417)

    Ben Griffin is the Chief Visionary of CEOIQ, a company that provides Executive Coaching, Peer Advisory Group Programs, Strategy and Team Alignment workshops for Entrepreneurs and their Leadership Teams. 

    Questions Asked:
     
    1. How long does it take to plan and execute an exit? 
    2. What's the biggest mistake you see entrepreneurs make when preparing to exit their companies?
    3. What can entrepreneurs do to better prepare for the 'mental side' of an exit? 
     
    Contact Info: 
     
    Website: www.ceoiq.com 
     
     

     

     

     

     

    21 min
  • Doug C. Brown - 10 Ways Your Company Can Expand Its Revenue

    Business Success Factors is a consulting, coaching, and training company that helps companies to increase their sales revenue growth.

    Here are a few questions Doug answers in today's interview:


    1. What is the number one mistake that you see companies making with their sales that impede or stop their growth?
    2. Do you ever see a CEO or executive block their own growth due to having a block in their own mind?
    3. What would be the number one thing that someone can do to start working on their revenue growth?

    Listeners can send an email to [email protected] to receive a free sales and marketing checklist.

    24 min
  • Paul West - Good Busy vs Bad Busy. Why Business Owners Get Stuck in the Trees and Not the Forest

    Having advised numerous business owner families, Paul West shares his insight on some key personal mistakes business owners miss out on due to focusing on wrong activities.


    Paul received his Bachelor’s degree from the University of Nebraska-Lincoln and earned his MBA from the University of Nebraska-Omaha. Paul and his wife, Courtney, have three children, twins Cecilia and Liam, and son, Louie. Paul enjoys golf, traveling, hiking and rooting for the Huskers.

    Questions we addressed:

    1.  What are the top mistakes you see business owners making today?

    2.  How do you help business owners know when enough is enough?
    3. I see that you are a CAP (Chartered Advisor in Philanthropy) in addition to a CFP (Certified Financial Planner). Why do you think that's important?


     

    22 min
  • Steven Goodman - The Human Side of Exit Planning

     

    Click here to read this episode's transcript.

     

    Steve Goodman, CEO and Founder of SHG Planning, has over 30 years of experience in business succession planning. His firm specializes in high-end, sophisticated business succession, estate planning, for high and ultra high net worth individuals. Steve enjoys the uniquely interesting challenge that comes with helping this level of client, both technically and emotionally. Steve’s goal is to make sure nothing is overlooked in your wealth transfer.

     

    In his interview, Steve helps humanize and demystify this daunting process. Many people think not planning is easier than planning, as it may cause turbulence within the family, however not having a plan can cause even more family discord. Steve gives a few practical examples of common mistakes made during the planning process, and how individuals may be impacted by them. He also stresses the importance of deeply understanding your unique situation so your wealth and assets can be best managed. The insight Steve offers regarding the human side of estate and succession planning is indispensable.

     

    1-Minute Sections:
    • 5:25-6:28: A common reason people avoid exit and succession planning.
  • 9:58-11:10: Problems that could arise when multiple children are involved in the family business.
  • 15:12-16:14: A practical example of why planning is essential.
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    21 min

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