Matt Cotton is disrupting the old food brokerage model with Rooted Food Sales. His passion for natural and good-for-you foods inspired him to help food brands expand into the mysterious foodservice world. Let's take a deep dive into why your food brand needs to expand from retail into foodservice. 

🌳 Rooted in a ⚡fierce, 💞genuine, and 💥powerful In-house approach to pioneering #betterforyou brands.  Matt Cotton reveals his ✨#DifferentBetterSpecial✨ philosophy behind attracting new brands and maximizing exposure in helping brands make the leap from retail to foodservice.

🎯 Matt Cotton’s Strategy 🎯  VS. the Traditional Brokerage Model:

🏡 More than managing accounts → his team becomes an extension of their in-house sales team, helping them set strategy and drive business 🔝 to the top.

🔄 Making sure the product moves → Importance of Understanding the Needs of the brands that they are representing and the Complexities of foodservice in helping to bring brands and foodservice distributors together 🤝.

🏑 The Hockey Stick Model of Growth → Food Service is often an “afterthought”💬 from Retail… BUT it’s “sticky” and sustainable which makes continuous and steady growth a powerful strategy 📈.

Connect with Matt Cotton on LinkedIn: https://www.linkedin.com/in/matthewpcotton/

Rooted Food Sales: https://www.rootedfoodsales.com/

Show notes:

• What is a food broker?

Co-Host and Natural Products, Foodservice expert Thaddeus Thorne on LinkedIn: https://www.linkedin.com/in/thaddeus-thorne/

About your Host Tony Moore and the Winning at Work podcast:

LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

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