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Expansion Plans
Jo Lambrecht, Commercial Director at BelOrta, shares how one of Europe’s largest cooperatives streamlines logistics for over 1,000 growers while staying agile and consumer-focused. Meanwhile, Christelle Bertin, Marketing Director at Blue Whale, explains why emotional branding and bold innovation are the keys to capturing modern consumers.
From taste-driven assortment planning and flavour-first displays to data-backed decision-making and sustainability that goes beyond the hype, this episode is packed with insights.
Discover how BelOrta became a UN SDG ambassador, why Blue Whale is investing €8 million in sustainable crop protection, and what role storytelling plays in selling apples, kiwifruit and grapes in a world of TikTok trends.
And what could be the one thing that shifts the entire European market?
Listen now to find out.
Guests:
Christelle Bertin, Blue Whale
https://www.linkedin.com/in/christelle-bertin-38458564/
Jo Lambrecht, BelOrta
https://www.linkedin.com/in/jo-lambrecht-87265244/
Moderator Chris White, managing director at Fruitnet Media International
https://www.linkedin.com/in/chrisfruitnet/
View all episodes
By Carl Collen, Tom Joyce, Mike Knowles, Maura Maxwell & Chris WhiteJo Lambrecht, Commercial Director at BelOrta, shares how one of Europe’s largest cooperatives streamlines logistics for over 1,000 growers while staying agile and consumer-focused. Meanwhile, Christelle Bertin, Marketing Director at Blue Whale, explains why emotional branding and bold innovation are the keys to capturing modern consumers.
From taste-driven assortment planning and flavour-first displays to data-backed decision-making and sustainability that goes beyond the hype, this episode is packed with insights.
Discover how BelOrta became a UN SDG ambassador, why Blue Whale is investing €8 million in sustainable crop protection, and what role storytelling plays in selling apples, kiwifruit and grapes in a world of TikTok trends.
And what could be the one thing that shifts the entire European market?
Listen now to find out.
Guests:
Christelle Bertin, Blue Whale
https://www.linkedin.com/in/christelle-bertin-38458564/
Jo Lambrecht, BelOrta
https://www.linkedin.com/in/jo-lambrecht-87265244/
Moderator Chris White, managing director at Fruitnet Media International
https://www.linkedin.com/in/chrisfruitnet/