Justin Follin came all the way from Austin, Texas to Fort Collins a few weeks ago - not to be on the show, but to visit his younger brother Sean - my guest on Episode 134, who introduced him to me as a potential guest.  Both brothers are in the strategic planning industry, which I found fascinating, and Justin had a fresh book out in 2023 - titled as you might guess - Be a Better Team by Friday.  The book brings together strategic planning and high performance coaching and psychology, and does it all in a readable and actionable 200ish page format.  

While Sean has been in the strategy planning industry almost since he entered the workforce, Justin’s route to the calling has had more twists and turns.  He earned his BA in Philosophy from UNC Chapel Hill, and there witnessed high performance coaching in action for the first time, with Roy Williams quickly turning around the UNC men’s basketball team in his first year on staff.  Justin has pursued journeys in music and music production, teaching children and directing theater for The Khabele School, and high performance coaching - initially with musicians, poker players and other various misfits as a way to pay the rent while also playing music.  As his reputation grew and referrals abounded, he found the complexities of business to be more intriguing, and the budgets more robust, and he co-founded BLUECASE in 2016.  

I’m honored to have longform conversations with incredibly talented, interesting and abundance-minded individuals, and my conversation with Justin was no exception.  Please join me in learning a spoonful of “Be a better team by Friday” and much much more, with my guest and new friend, Justin Follin.  

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Music By: A Brother's Fountain