The LoCo Experience

EXPERIENCE 160 | Palmer Flowers and Paul Wood Florist SOLD! - Exclusive Interview with Tim and Danielle Jordan, owners of SG Window Tint and Mold Removal Express (and former owners of Palmer Flowers and Paul Wood Florist)


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Tim and Danielle Jordan joined me in The LoCo Experience studios on March 5, 2024 - just 4 days removed from concluding the sale of a pair of legacy businesses in Northern Colorado - Palmer Flowers and Paul Wood Florist, locally owned since 1976 and 1933, respectively.  They sold to one of the largest flower enterprises in America - Family Flowers, a privately owned company that operates legacy flower shops all across the country..  

I met Tim in the spring of 2015, soon after he and Danielle had purchased the majority stake in Palmer Flowers from its founder, Spiro Palmer.  Spiro became one of my first banking clients when I moved to Fort Collins in 1999, and I was initially shocked that he’d pass his legacy along to such a young guy!  The more I got to know Tim however, the more I came to understand what a fine decision Spiro had made, and I’ve kept a patient but consistent bug in Tim’s ear about how much he’d love to be in a LoCo Think Tank chapter!  This last fall when we caught up over lunch, Tim shared that it was probably never going to happen - as he and Danielle operate the businesses in a tandem effort, and if he was in a peer advisory chapter he’d feel off-balance with her and what has worked for them for since they started their first business together while still in college.  

Disappointed but charmed by his respect for his partner, and intrigued to get to know Danielle a bit more, we scheduled a podcast conversation.  After a postponement due to illness we landed in this timely spot, just days removed from their biggest business transaction to date.  Tim and Danielle have been together since high school in Albuquerque, NM, and came to Fort Collins to attend CSU.  Tim is full of business ideas and marketing talent, and Danielle keeps a sharp eye on the numbers, and together they’ve run as many as 5 businesses at a time!  They’re also kind and charming, smart and savvy, and I know you’ll enjoy, as I did, my conversation with Tim and Danielle Jordan.  


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The LoCo ExperienceBy Curt Bear

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