The LoCo Experience

EXPERIENCE 232 | Growing a Dream, Serving Community and Continuing a Family Legacy - Reed Miller, Owner of Northern Colorado Insurance Agency


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In this episode of The LoCo Experience podcast, I sat down with Reed Miller, the owner of Northern Colorado Insurance Agency (NCIA) and a LoCo Think Tank member!  Reed shared insights on the changing landscape of insurance, detailing how NCIA serves multiple areas for health insurance, including employee benefits, Medicare, and individual plans. We also delved into the various options for group plans, the principles guiding his business, and the significant growth NCIA has experienced since he purchased the business 2+ years ago.

Reed spoke at length about his family legacy in business, starting with his grandfather's Coca-Cola distribution company and continuing with his father's agency’s inception and growth before partnering with a larger insurance brokerage - which grew to become the dominant regional player over time.  Reed's desire to strike out on his own was fueled by a commitment to transparency and ethical business practices, seeking to align his financial incentives with those of his clients. This focus extends to his personal life as well, where he balances business responsibilities with spending quality time with his wife Hannah and their two young boys.

Outside of work, Reed is actively involved in his community, notably serving as the President of Northern Colorado United for Youth, a volunteer organization that raises significant funds for local children’s charities - and has their annual Suitcase Party coming up on August 15th! Despite the various responsibilities, he manages to find time for travel and personal interests. Stories from his travels, including a memorable and somewhat nerve-wracking visit to Israel, highlight his adventurous spirit and commitment to both personal and professional growth.  So please join me in enjoying my conversation with Reed Miller.  

The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

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The LoCo ExperienceBy Curt Bear

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