Experience Action

What if your customer data could be the key to transforming your business? Join Jeannie Walters as we explore ways to turn overwhelming data into actionable insights. This episode starts with examining your approach to customer data, setting clear objectives like improving customer retention to make your data analysis meaningful and targeted. We tackle the challenge of data silos by exploring Customer Data Platforms (CDPs) such as Telium and Adobe Experience Platform to centralize your data. With your data in one place, discover how AI and machine learning tools like IBM Watson and Salesforce Einstein can reveal patterns and insights that drive business success.

But that's not all—this episode is packed with resources to propel your customer experience strategy to new heights. Tune in and redefine your customer experience strategy today!

Resources Mentioned:
Experience Investigators Learning Center -- experienceinvestigators.com
Learn more about CXI Ground School™ -- cxigroundschool.com
Watch the video version of this episode on YouTube -- youtube.com/@jeanniewalters

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Do you want to make a lasting impact in your first 100 days as a customer experience leader? Discover how to navigate your new role effectively with actionable insights from Jeannie Walters in this episode of the Experience Action Podcast. Hear strategies to help you understand your organization's unique CX landscape, from identifying quick wins to building long-term visions that align with your company's mission and values.

Tune in as we uncover approaches for successful CX leadership, including the importance of stakeholder perspectives and using tools like journey maps to pinpoint areas for immediate improvement. Jeannie emphasizes the necessity of proving ROI and fostering a culture of continuous CX improvement. This episode is a treasure trove of practical advice for new CX leaders eager to make their mark and champion the importance of customer experience within their organizations. Listen now to start turning your CX ideas into impactful actions!

Resources Mentioned:
Experience Investigators Learning Center -- experienceinvestigators.com
CX Mission Statement Workbook -- bit.ly/cx-mission-workbook
CX Success Statement Workbook -- bit.ly/cx-success-workbook
CX Charter Guidebook -- bit.ly/cxcharter
Watch the video version of this episode on YouTube -- youtube.com/@jeanniewalters

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

This is your September CX Pulse Check. Once a month, we check in with news and current events to find out what's happening in the world of customer experience and discuss ideas and insights that we can learn from as CX leaders.

Ever wondered how a company with a loyal customer base could fumble a major app redesign? Get ready to discover the profound impacts of customer feedback – or the lack thereof – as Jeannie Walters and special co-host Karen Lynch, Head of Content at Greenbook, dissect a recent case that saw Sonos face significant backlash. The episode discusses valuable lessons for businesses on the importance of avoiding organizational silos and integrating customer insights consistently.

Next, we shift our focus to a seemingly mundane but crucial aspect of branding strategy: grammar and consistency. We discuss the need for clear and effective communication strategies, particularly during product rollouts. In a timely twist, we tackle the grammatical intricacies of Kamala Harris's name in the context of the 2024 election, illustrating how these details can impact clarity and user experience.

Lastly, we venture into the evolving world of furniture shopping, where technological advancements like augmented reality tools have disrupted how consumers visualize and purchase furniture.

Join us for a holistic exploration of how listening, communication, and technology are reshaping customer experiences and stay tuned for our next CX Pulse Check episode!

About Karen Lynch, Head Of Content at Greenbook:
Karen grew up in the research industry. Before joining Greenbook (https://www.greenbook.org/), she spent 30 years as a full-time qualitative researcher. All the while she dabbled as a part-time writer, earning bylines in mainstream consumer magazines, online publications, and popular anthologies. She merged her two passions when she took the role of Greenbook's Head of Content. In her role, she manages the content strategy and operations across Greenbook's publishing platforms: the Greenbook Blog, Podcast, Newsletter, and Global Events.

Follow Karen on...
LinkedIn: https://www.linkedin.com/in/karenmlynch/

Articles Mentioned:
Sonos App Redesign Fail: Customer Outrage and Falling Stock Prices (CMSWire) -- https://www.cmswire.com/customer-experience/sonos-app-redesign-fail-customer-outrage-and-falling-stock-prices/
Harris’ or Harris’s? Apostrophe row divides grammar nerds (The Guardian) -- https://www.theguardian.com/science/article/2024/aug/14/kamala-harris-or-harriss-apostrophe-row-grammar-nerds
Customer Journey Insights from 2024 Furniture Shopping Trends Study (Home Furnishings Association) -- https://myhfa.org/customer-journey-insights-from-2024-furniture-shopping-trends-study/

Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Ever wondered how the intricacies of customer, employee, and user experiences are woven together to create a seamless shopping journey? On this episode of Experience Action, we unpack the delicate balance between CX, EX, and UX, demonstrating how each element influences the other and ultimately shapes your brand's success. We'll dive into the essence of customer experience, every interaction from the first point of contact to fostering long-term loyalty. The focus then shifts to employee experience, emphasizing the need for a supportive environment that boosts productivity and retention. We also touch on user experience and its role in ensuring that products are both usable and satisfying.

Get ready to explore the strategic pathways to crafting an exceptional customer experience with actionable insights from service blueprinting to technology integration. Discover how to identify and alleviate customer pain points, enhance employee tools and processes, and ensure that technological solutions support smooth interactions. You'll also hear about the importance of aligning teams and thinking proactively to maintain synergy, as exemplified by leaders like Peter. By fostering collaboration and empowering teams, you'll learn to not only meet but exceed customer expectations, driving higher satisfaction and better referrals. Join us for a compelling discussion on elevating your organization’s customer-centric strategies.

Resources Mentioned:
Customer​​ Service Blueprinting [LinkedIn Learning Course] -- bit.ly/lilblueprint
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

How can you celebrate CX Day on a limited budget and with a small team? Tune in to hear some ideas for acknowledging your organization's unsung heroes and making this special day truly meaningful. Join Jeannie Walters as she shares innovative and heartfelt ways to celebrate the outstanding work of customer experience professionals, from promoting their efforts in internal communications to surprising them with small tokens of appreciation.

Explore the power of storytelling. By sharing such impactful customer stories, you can humanize your customer experience strategy and underscore your organization's core values. Whether it's hosting virtual panels, organizing fireside chats, or simply treating your team to lunch, discover countless ways to make CX Day unforgettable and shine a spotlight on the dedication of CX professionals worldwide.

Join the 2024 CX Day global celebration on Tuesday, October 1st. (https://www.cxpaglobal.org/get-involved/cxday)

Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Can sending an invoice actually enhance your customer relationship? Hear how to transform routine tasks into positive touchpoints and memorable experiences. In this episode, Jeannie Walters tackles the often-overlooked touchpoints like invoicing, providing three actionable strategies to infuse positivity and alignment with your brand's promise into these interactions. Whether you're managing a multinational enterprise or a small business, the insights shared will help you ensure that even the most mundane tasks reflect the exceptional service you aim to deliver.

By focusing on the tone and approach, Jeannie explains how you can turn necessary yet often neglected or negative interactions into opportunities for reinforcing customer loyalty. Listen in to hear how to keep your customer experience consistent and positive from start to finish, guaranteeing that every interaction, no matter how routine, leaves your customers feeling valued and satisfied. Don't miss these valuable tips that can help you enhance customer satisfaction and foster lasting loyalty.

Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

How do you prioritize customer experience improvements in a way that truly makes an impact? Discover the answer as an insightful question from Allison Shapira (www.linkedin.com/in/allisonshapira/) sets the stage for an engaging exploration into aligning customer experience enhancements with your organization's core goals. By mapping out the customer journey, we uncover the pain points and opportunities that matter most, using a combination of customer feedback and operational data to guide our efforts. Hear how to define success with a customer experience mission statement and discover the power of thoughtful touchpoint improvements, such as more efficient invoicing processes.

I'm reaching out to you—our dedicated listeners—to share your thoughts and questions about enhancing customer experiences. Your contributions are invaluable to our mission of making the world a better place by creating fewer ruined days for our customers. Leave a voicemail at askjeannie.vip and join us next week as we continue transforming ideas into actionable strategies.

Resources Mentioned:
CX Mission Statement Workbook -- https://bit.ly/cx-mission-workbook
CX Success Statement Workbook -- https://bit.ly/cx-success-workbook
Customer Journey Mapping Workbook -- https://bit.ly/cjmworkbook
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Ready for another CX Pulse Check? Special Co-host David Avrin joins Jeannie Walters on Experience Action to highlight current events and innovations in customer experience (CX) and discuss their impact for CX leaders.

What would our world look like if businesses prioritized protecting their service workers from abusive customers? First, we navigate a cultural revolution in Japan, where companies are redefining traditional norms to support their employees. We dive into how global demands for speed and convenience contribute to harsh behaviors, and Jeannie shares a personal story from an ER visit with her son, shedding light on the surprising gratitude service workers express for basic politeness—revealing much about our societal values.

Ever wondered why your favorite childhood snacks just don't feel the same anymore? In this episode, we expose the frustrating realities of skimflation and shrinkflation, using the shrinking Bazooka gum as a stark example. From hidden fees to tipping expectations, we also discuss the transparency customers crave and how businesses can avoid short-term pitfalls for long-term gains.

Lastly, we discuss parallels between Olympians and entrepreneurs. There's always an "audience" and "judges" to compete! This episode is packed with insights to help businesses create smoother, more satisfying customer experiences.

About David Avrin:
One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, (www.davidavrin.com) has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in 24 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.

David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With.

Follow David on...
LinkedIn: https://www.linkedin.com/in/davidavrin/
Facebook: https://www.facebook.com/DavidAvrinFans
Instagram: https://www.instagram.com/therealdavidavrin
YouTube: https://www.youtube.com/channel/UCtH4DdaOhbturnA9OI80kPw

Articles Mentioned:
In Japan, Turning the Tables on Rude Customers (The New York Times)
Chipotle customers were right — some restaurants were skimping, CEO says (CBS News)
Parallels Between Olympians and Entrepreneurs (Medium)

Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Want to turn your organization into a customer experience powerhouse? Join us on Experience Action as we unpack the secrets to making CX a top priority. Jeannie Walters shares her expert strategies, helping CX change agents like Sue to get their leadership teams genuinely invested in delivering exceptional customer experiences. From crafting a compelling CX mission statement to using storytelling to convey customer feedback, get actionable advice that will help transform you into an effective CX change agent.

Discover the transformative power of empowering CX champions and starting small with pilot programs. Jeannie breaks down an inspiring success story from a logistics company's contact center, showing how a dedicated CX mission can elevate both employee interactions and customer satisfaction. With a focus on the importance of data in correlating service performance with customer sentiment, you'll hear about how to tie every effort back to business outcomes. Plus, explore the rich resources available at experienceinvestigators.com to further elevate your CX strategies.

Resources Mentioned:
CX Mission Statement Workbook -- bit.ly/cx-mission-workbook
Experience Investigators Website -- experienceinvestigators.com
Watch the video version of this episode on YouTube -- youtube.com/@jeanniewalters

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Can understanding the difference between customer experience and customer service revolutionize your business strategy? Join me, Jeannie Walters, as we unpack this game-changing distinction and explore why it's so important to have both represented in your organizations in powerful ways. Every single business leader should absolutely care about customer service, but you'll hear why they should care about customer experience as well. We also delve into the critical role of cross-functional leadership in crafting seamless experiences, which ultimately lead to higher retention rates and increased sales.

What can we learn from industry disruptors like Amazon and Uber about customer experience innovation? This episode sheds light on strategic approaches that drive growth and disruption, from making a compelling business case to leveraging emotional customer testimonials. Discover practical steps like forming a cross-functional CX team and utilizing tools such as the Customer Experience Strategy Success Statement to define and achieve success.

Resources Mentioned:
CX Success Strategy Statement Workbook -- bit.ly/cx-success-workbook
CX Charter Guidebook -- bit.ly/cxcharter
Customer Journey Mapping Workbook -- bit.ly/cjmworkbook
Experience Investigators Website -- experienceinvestigators.com
Watch the video version of this episode on YouTube -- youtube.com/@jeanniewalters

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)