Experience by Design

Aran and Gary go way back to 1989 when Aran was pledge for Sigma Pi fraternity (Delta Alpha, Central Michigan). Reunited by LinkedIn, Gary, Aran, and Adam talk about how Aran approaches the fan experience as VP of Arena Operations at the Golden 1 Center in Sacramento. From farm to table meals, bourbon tastings, Spotify playlists, and bathroom stalls inspired by New York parking lots, Aran takes us through our they try to get fans to make the journey to the facility to watch a game, concert, or special event. We have come a long way from the troughs in the men's bathrooms! 

World Usability Day is happening on November 14, 2019, and we in large part have Elizabeth Rosenzweig to thank for it. Listen to Elizabeth describe her journey from taking pictures in Vermont and a rejection from RISD and to the MIT Media Lab. We also talk about the relationship between user experience and customer experience, who stands supreme in that arrangement. Finally, hear us discuss about how usability can change the world, and how the first UX professional was likely Homo Habilis.

Welcome to Experience by Design Podcast! This is a new series of conversations and reflections on the emergent and exciting field of Experience Design as it relates to business, culture, customers, digital and technological worlds. In this episode hosts Adam Gamwell and Gary David explore the age old adage that "The Customer is Always Right" and find out that, in fact, this isn't always the case. Adam and Gary reflect on and share some takeaways from the first CX Frontiers (CX stands for customer experience) event held in Waltham, Massachusetts in July 2018 that focuses on emerging trends in customer experience and experience design.

The question is, then, what to do about it. We've got some takeaways for that.

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