A discussion with Customer Experience Strategist Megan Jensen on users journeys challenges, use cases, multicultural, and online behavior and insights. We talk about customer expectations, experience optimization, experimentation, and global online presence strategies. Megan explains how she puts sites translations plans, SEO, different privacy compliance matrix, accessibility, to server diverse culture groups requirements and believes.

Links highlighted during conversation: 

- Megan's blog @ https://blogs.perficient.com/author/mjensen/ 

- Behavioral Economics Group on LinkedIn @ https://www.linkedin.com/groups/112700

Chapters:

00:00 Introduction

00:41 Behavioral economics

02:42 Use cases on user journey challenges 

03:47 Insights on making web experience easier

04:22 Why users abandon  sessions before conversion?

06:51 Experience measurability and ROI calculations

08:24 A recipe to leverage experiments to encourage engagements

10:26 Making testing everyday work

11:02 Agencies collaboration models

12:31 Multilingual global websites

19:51 Composable solutions and content teams orchestration 

21:33 Digital marketing efficiency 

22:40 Make testing a daily routine

24:13 Content governance

27:41 On race, ethnicity, and inclusion

In this discussion, the multi-award winning team explains recipes for XC success. Kimberly and Steve show how to build a profitable business case centered around end-user. They explain various ways to dynamically structure delivery teams for winning CX implementations. The conversation includes tens of business cases, inspirations, and working tips proven to deliver high business value and end-user delight

Paul Miser' Book: Digital Transformation ― The Infinite Loop: Building Experience Brands for the Journey Economy Paperback – 12 April 2021

https://www.amazon.co.uk/Digital-Transformation_The-Infinite-Loop-Experience/dp/1941688721

Kimberly's newsletter - Continuous Sitecore Strategy

: https://www.linkedin.com/newsletters/continuous-sitecore-strategy-6975193265310482432/

Chapters:

00:00 Introduction 

02:16 Philosophy relationship with segmentation and privacy 

04:09 Post-Covid CX strategies changes

07:25 How to build empathetic customer-first organizations 

10:59 Iterative ROI and building CX business cases for executives

13:29 CX Business Cases and experience digitization tips

18:38 Requirements of Discovery Phase

20:44 Alternatives for CX implementation team structures

23:07 Tactics for Audience Discover

25:20 Design Thinking and Experience Testing

30:31 Leveraging AI, CDP, and a successful GTM story

34:28 Personalization Tactics and Tips

36:04 Diversity and attention span with respect to CX

In this episode we talk with Barend about CX practical implementation tips and business delivery models. Barend publishes through his own blog and has interesting articles proposing methods such as Minimum-Lovable-Experiences, ROI, and CX four pillar implementation corners. Listen to this episode for more details and make sure you subscribe for upcoming publications. 

Here is a link to Barend blog site: https://barendemmerzaal.com/