Social dynamics are driving continued participation and growth in the fitness industry. Today, it is a $30bn industry growing at 3-4%. With the number of gym memberships set to double over the next 10-15 years, the team explores this trend a little more and discusses how Peloton, a spin/cycling brand, still relies heavily on retail as part of its growth strategy.

Has our hunter-gatherer DNA led to over consumption in a world of abundance? Is that why we call it bargain hunting?! In this episode, Kiran and Tom discuss the Netflix documentary Minimalism and whether the American Dream and materialism is starting to be questioned.

Minimalism Documentary Link: https://www.netflix.com/title/80114460

Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html

The IBM Think 2019 conference was held in San Francisco this year. A few of the Rumjog team decided to bookend the trip with a visit to Napa Valley, where a last minute plan connected them with an excellent local guide and led them to an incredible vineyard in Napa - The John Anthony Vineyard.

Some of the Rumjog team wrap up the IBM Think 2019 conference with a trip to Napa Valley. In this episode, the team recaps their Napa Valley experience live from Yountville in Napa County.

In this episode of Experience This, the team records a podcast live from San Francisco at an event on the coming apocalypse of retail. At the recording, Kiran and Tom are joined by two special guests to explore how digital technologies could not only enhance the customer experience but also better connect the offline to the online retail experience.

The team briefly stop by the Whitcomb Hotel and speak to a member of staff to confirm or debunk some rumors circulating that the hotel is haunted...

The social dynamic is a critical component of the conference experience. Kiran and Tom provide their insights into how conferences and events can enhance and improve the customer experience.

A couple of the Rumjog team decided to change their travel plans at the last minute. As a result, they had little time to plan. This raised the question of whether too much planning can make or ruin an experience.

Kiran and Tom sit down with a senior consultant from Rumjog, TJ, to hear about a recent trip he took to Jackson Hole, including some last minute travel drama which nearly de-railed his whole experience.

The team discusses a recent documentary on Fyre Festival, an event which monetized the experience of FOMO (fear of missing out) in a spectacular way. How can the concept of FOMO be used in business, specifically retail? Listen to the end for some insights.