In this episode of Beauty Business Strategies, Paul and Tussanee Luebbers from the LashCast Podcast join us to discuss the evolving role social media plays in growing a successful beauty business. We also explore how to ensure you're using your influence for the greater good of your company and community.

1:03 - Background
4:32 - Shifts in the industry
6:26 - Jumping to the head of the line before paying your dues
8:17 - Experience vs. influence
11:02 - Where the beauty industry is getting distracted
13:01 - The line in the sand between business and personal
17:46 - Stop consuming and start producing
22:46 - Separating who you are from what you do
24:38 - Learning from others' journeys (and mistakes)
28:00 - Connection, collaboration, and community
33:22 - How to introduce change

Watch the video version of this episode: https://youtu.be/HIo80CGCu4c

To learn more about the amazing things Paul & Tussannee are doing at LashCast: https://lashcastproductions.com/

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.