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Experiences For Climbers → Strategy Used by SCARPA®
Are you part of a marketing team? You’ve probably heard of SCARPA, the mountaineering and climbing shoe manufacturer founded in Italy in 1938. Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District) and in-person activities (clinics in partnership with Arc’teryx Academy).
Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.
www.formsofrecreation.com
_____
The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.
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By Forms of RecreationAre you part of a marketing team? You’ve probably heard of SCARPA, the mountaineering and climbing shoe manufacturer founded in Italy in 1938. Listen to host André Brathwaite share the backstory of SCARPA, founded by Rupert Guinness, and how the Parisotto family turned their passion for shoemaking into a lasting brand that uses a customer retention strategy: hobby-driven experiences, including places (Indoor climbing gyms in partnership with Climbing District) and in-person activities (clinics in partnership with Arc’teryx Academy).
Listening to this episode is just one of the many ways we at Forms of Recreation provide marketing teams with the strategy to turn one-time buyers into repeat customers.
www.formsofrecreation.com
_____
The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.