Founders. You’ve probably heard of Mariage Frères, the tea purveyor brand founded in France in 1854. Listen to host André Brathwaite share the backstory of its founders, Henri and Édouard Mariage, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including locations (Tea Rooms), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

www.formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of A24, the independent filmmaking studio founded in New York in 2012. Listen to host André Brathwaite share the backstory of its founders, Daniel Katz, David Fenkel, and John Hodges, who turned their passion into a lasting brand that uses a customer retention strategy: Hobby-driven experiences, including a club (AAA24), locations (Cherry Lane Theatre), and activities.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

www.formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

Founders. You’ve probably heard of Van Cleef & Arpels, the renowned jewelry brand founded in France in 1906. Listen to host André Brathwaite share the backstory of its founders, Alfred Van Cleef & Charles Arpels, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven places and activities through its L’Ecole, School of Jewelry Arts.

Listening to this backstory is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

www.formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Patagonia, the renowned outdoor apparel brand founded in the United States in 1973. Listen to host André Brathwaite share the backstory of its founder, Yvon Chouinard, who turned their passion into a lasting brand that uses a customer retention strategy: Offering hobby-driven activities through its Patagonia Action Works.

Listening to this episode is just one of the many ways we at Forms of Recreation provide founders with the strategy to turn one-time buyers into repeat customers.

www.formsofrecreation.com
_____

The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Steinway & Sons, the renowned piano manufacturer founded in the United States in 1853. Listen to host André Brathwaite share the backstory of its founder, Henry Steinway, who turned his passion into a lasting brand—so that you could enjoy piano playing as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Casa Dragones, the renowned sipping tequila brand founded in Mexico in 2009. Listen to host André Brathwaite share the backstory of its co-founder, Bertha González Nieves, who turned her passion into a lasting brand—so that you could enjoy the appreciation of tequila as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of La Martina, the renowned polo equipment and apparel brand founded in Argentina in 1985. Listen to host André Brathwaite share the backstory of its co-founder, Lando Simonetti, who turned his passion into a lasting brand—so that you could enjoy polo as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve likely heard our previous backstories featuring renowned brands from around the globe. Listen to host André Brathwaite share the Top Five Backstories of 2025, sharing why founders turned their passions into lasting brands—so that you can enjoy yours as a hobby.

Listening to this backstory is just one of the many ways we at Forms of Recreation help you stick with the hobbies you love. Explore more at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of Gibbon Slacklines, the renowned slackline equipment brand founded in Germany in 2007. Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.

You’ve probably heard of La Marzocco, the renowned espresso machine brand founded in Italy in 1927. Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.

Want more? Explore the many ways hobby-focused brands help you find and reconnect with hobbies at formsofrecreation.com
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The opinions expressed in this episode are solely those of Forms of Recreation and do not necessarily reflect the views of any brand mentioned. We encourage you to check their corresponding websites for further information.