In this episode, I sit down with Heather Johnson to talk about how trade shows and in-person events can actually work for small businesses. If you’ve ever felt overwhelmed by crowded booths or unsure how to stand out without being pushy, this conversation will give you a clearer way to approach it.

We walk through what makes a booth memorable, how to create real conversations that build trust, and what to focus on before, during, and after an event. Heather also shares practical ways to generate leads and measure results over time. If you want experiential marketing to feel more intentional and less exhausting, this episode will help you rethink your approach.

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