What if reaching your goals still leaves you feeling empty? In this episode, I talk with executive coach Joe Denner about why success can sometimes feel disconnected from purpose—and how to bring that deeper sense of calling back to the center of your work. Joe shares his own pivot story and offers a grounded view of purpose as both contribution and calling, not just personal preference or financial gain.

Together, we explore why entrepreneurs can lose their way—taking on opportunities out of habit, mistaking what they’re good at for what they’re meant to do, or getting swept up in the momentum of growth. You’ll hear practical tools for realignment, including Joe’s 90-day review rhythm and tips for identifying the overlap between your natural strengths and meaningful impact. This conversation is for anyone craving more energy, clarity, and direction in their business.

Joe Denner's Website

3-Step Guide to Living the Life You Always Wanted - a clear, practical path for entrepreneurs and leaders who know there's more to this life—but feel unfulfilled, stuck, or unsure of what’s next.

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The traditional marketing funnel assumes buyers move in a straight line—but today’s customers zigzag. They find you on social, check reviews later, and come back days (or weeks) after considering other options. In this episode, we explore why the old model often breaks down and introduce a more realistic alternative: the Trail to the Sale™ framework. It’s a clearer, more human approach to marketing that helps you focus on the right things at the right time.

We break down the eight trail stages—awareness, consider, compare, evaluate, sell, supersize, serve, and send—and how each one calls for a different message, offer, and action. You’ll hear simple ways to diagnose what’s not working, create purposeful content for each stage, and track what’s actually driving momentum. If your current strategy feels like “just doing more,” this episode gives you a focused path that feels manageable, intentional, and results-driven.

Trail to the Sale

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Most business owners are comfortable writing about their work, but freeze the moment the camera turns on. In this episode, Emmy-winning filmmaker and Brand Magnetic founder Mariana Henninger joins us to share how a single, well-crafted brand video can build the kind of trust that months of content often can’t. We talk about the emotional triggers that help people feel seen, safe, and ready to say yes.

Mariana shares a practical approach to building a brand video that lives across your homepage, social media, and email sequences—quietly doing the work of selling for you. You’ll hear tips on story structure, how to speak with confidence on camera, and how to tap into real buyer motivations without sounding scripted. If you’ve been camera-shy or unsure where to start with video, this episode will help you rethink what’s possible.

Yes Machine - built to make your copy instantly more magnetic, more human, and more likely to get that fast, confident “YES.”

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Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off.

You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forced. We also explore how to avoid tone mismatches, communicate your values clearly, and create a voice guide that keeps your messaging aligned, even as your team grows. If your content feels a little all over the place or doesn’t quite sound like “you,” this episode will help you tighten things up.

Discover Your Brand Guidebook

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Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life.

You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to sell. Whether you’re battling comparison, burnout, or just plain overwhelm, this conversation helps you spot the gaps and build a plan that feels human, doable, and effective. Want more support? Grab the free Marketing Strategy Playbook to map out your customer journey with intention.

Trail to the Sale

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Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible.

Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specificity matter more than ever. We also touch on YouTube, schema, and the new tools helping AI understand your business better. If you're unsure how AI search impacts your marketing, this conversation offers clarity—without the overwhelm.

Free AI Search Score
AI Tools for DIY

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Join the FREE Marketing Reset Challenge on December 2-4. Click to learn more and sign up! 

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If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people.

We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a high-quality network that leads to media features, referrals, and clients. If social media has felt noisy and exhausting lately, LinkedIn’s simpler, slower pace might be exactly what your business needs.

Kayla’s Free LinkedIn Audit

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Join the FREE Marketing Reset Challenge on December 2-4. Click to learn more and sign up! 

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• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself?

In this episode, I share a mindset shift that’s helped me (and many others) approach selling in a way that feels natural, confident, and aligned with our values. We’ll talk about how genuine connection, clear messaging, and belief in your offer can turn sales from something you dread into something you’re proud of. If “selling” still makes you squirm, this conversation is for you.

Overwhelmed Entrepreneur’s Marketing Strategy Playbook

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Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start.

You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shifts in your organic marketing. I’ll walk you through what that looks like and the most common reasons business owners end up working with the wrong people (and how to fix it).

Ideal Customer Profile
Website Growth Checklist

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If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies.

In this episode, I break down the three most common marketing gaps that hold small business owners back, and how to spot which one is affecting you most. We’ll talk about why consistency matters more than complexity and how to focus your energy on the right part of your customer journey. If your marketing results feel unpredictable, this conversation will help you get back on track with less stress and more clarity.

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Support the show

• Show Notes
• Apply to be featured on My Weekly Marketing!
• Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.